January, 16, 2023
Encouraging fathers to be involved in every step of the pregnancy, including early childhood care, promotes better outcomes for the child, strengthens bonds between parents, and makes for a fulfilling and inclusive parental experience. Along with promoting inclusive parenting, the parental clinics also advised fathers on how they should be involved and supportive when the baby is born and how they can be engaged in early childhood development in order to improve the child’s physical and mental well-being.
Furthermore, the activation was conducted with the association of the Ministry of Women and Child Affairs, Ministry of Health (MoH), and the Early Child Care Development Authority. The parental clinics were held from 24th November to 3rd December 2022 at Baddegama, Habaraduwa, Imaduwa, Yakkalamulla, Hikkaduwa, Gonapinuwala, Ambalangoda, Elpitiya and Akmeemana, covering the entire Galle district. This was the third edition of the parental clinics by Baby Cheramy.
A brand trusted by parents across Sri Lanka for its safety, Baby Cheramy aims to conduct ‘Daru Patiyata Surakshitha Lowak’ parental clinics across the island in the Western, Southern and Eastern provinces to spread awareness on inclusive parenting for both mothers and fathers. Baby Cheramy, the No. 1 Baby Care Brand in Sri Lanka, will continue to educate and conduct programmes as it celebrates its 60th anniversary of winning the trust of Sri Lankan mothers, encouraging inclusive parenting by educating fathers, and becoming the most-loved and the safest baby care brand in Sri Lanka.
For more details on Baby Cheramy’s products and inclusive parenting, you can visit their website at www.babycheramy.lk or visit their Facebook page at https://www.facebook.com/BabyCheramy/.
December, 1, 2022
An initiative to uplift safety standards of baby care products
Baby Cheramy, the most loved baby care brand in Sri Lanka recently launched the Baby Cheramy Safety Institute with the aim of uplifting safety standards and innovating best quality baby care products. The new safety institute with state of the art R&D facilities is an investment for the future of the country and the entire baby care industry. Baby Cheramy, being the number one and most loved baby care brand in Sri Lanka is the pioneer in uplifting safety standards of the baby care industry. The brand has understood the need to keep up with the ever-evolving dynamics of product safety and the launch of new safety institute further affirms Baby Cheramy’s commitment to the highest safety in baby care products.
This purpose-led initiative introduces a 8-step safety process guided by the safety institute to provide the safest possible baby care products to little ones. The 8-step safety process involves Co- Creation of products with consumers, Careful selection of ingredient sources, Assessing Quality & Safety of Ingredients, Assessing Packaging & Design, Clinical Evaluation & Testing, World class manufacturing practices, Assessment of Product quality & Shelf life, Continuous Improvements & Evaluation.
The safety institute consists of a dedicated R&D center that ensures Sri Lankan babies continue to get the safest baby care products in future. For a highly progressive brand that innovates time-tested baby care products, this initiative is a big leap forward that revolutionizes the baby care industry and sets high standards towards the commitment for product safety.
Commenting on the Baby Cheramy safety institute, Sabrina Esufally, Managing Director of Hemas Consumer Brands said, “Baby Cheramy is dedicated to uplift the safety standards of baby care products. With the launch of new safety institute, the brand has set a perfect example for the entire baby care industry to stay committed to the safety standards and produce the best products for Sri Lankan babies. For six decades, we have fulfilled the baby care needs of Sri Lankan parents and their trust keeps us driving forward to give the best for their little ones.”
Dimuthu Jayasinghe Director R&D Hemas Consumer brands said, “The Baby Cheramy safety institute is a futuristic initiative that takes the baby care industry to the next level. It is a one of its kind institute with state of the art facilities that paves the way to revolutionize the baby care industry with safe, trusted products considering global best practices and safety standards.”
Earlier this year, Baby Cheramy celebrated its 60th anniversary of providing time-tested baby care products and with this milestone, the brand embraced a bigger purpose to create a safer world for Sri Lankan babies to thrive. Several initiatives were born out of this purpose including “Daru Patiyata Surakshitha Lokayak” parental educational programs on inclusive parenting and early childhood development and on top of those is the new safety institute.
Baby Cheramy is the flagship baby care brand of Hemas Consumer Brands that produces a wide range of baby care products and it is currently the No. 1 baby care brand in the country. All Baby Cheramy products are dermatologically tested to be non-irritant on skin and its Baby soap range has claimed the SLS certification. Baby Cheramy products use only IFRA compliance fragrances and are formulated using the best global and local safety standards. Baby Cheramy was named the Most Loved Brand in the Baby Care sector for 2 years in a row by the Brands Annual rankings released by the leading brand valuation and strategy firm, Brand Finance Lanka in LMD’s Brands Annual edition for 2020 and 2021.
Photo Caption:- The Hemas Consumer Brands Team at the Baby Cheramy Safety Institute launch which took place at the Hemas industrial Complex in Dankotuwa.
November, 21, 2022
Baby Cheramy, the leading and most loved baby care brand in Sri Lanka, successfully completed its parental clinic program series in Kalutara recently, covering Bandaragama, Panadura, Bulathsinhala, Ingiriya, Horana, Wadduwa, Mathugama & Agalawatta. The Parental Clinics educate parents on Baby Care, Early Childcare Development and Inclusive Parenting, providing valuable knowledge for parents to be empowered with the right knowledge and attitude to be successful parents and enjoy shared parenting. Through these parental clinics, Baby Cheramy educated both parents, especially fathers, on how they should be involved and supportive when the baby is born and also how they can be engaged in early childhood development in order to improve the child’s physical and mental wellbeing.
The Kalutara Parental Clinic was addressed by an expert resource panel with experienced professionals in Maternal and Baby care. Maternal and Child Healthcare consultant, Shyamalee Pathirage, addressed the audience on Baby care and Nutrition and Inclusive Parenting. A musical therapy session was arranged by Jagath Watawala (former Music Director at Sri Lanka Broadcasting Corporation) and Swarna Watawala (Aesthetics Teaching Instructor at Elpitiya Zonal Education Office). Further, the audience was addressed by. Madushani Amarasooriya, the Early Childhood Development Officer of the Divisional Secretariat, Bandaragama, on improvements at each stage in early childhood.
At the end of the parental clinic, mothers were gifted with a valuable Baby Cheramy gift pack and an Early childhood development and inclusive parenting guidance booklet approved by the Ministry of Women and Child Affairs. The programme was conducted in collaboration with Ministry of Women and Child Affairs, with approval from the Ministry of Health (MoH). Doctors from MoH also addressed parents in some sessions. Feedback was also collected from participants through feedback forms.
Baby Cheramy aims to conduct 30 ‘Daru Patiyata Surakshitha Lowak’ parental clinics across the island in the Western, Southern and Eastern provinces to spread awareness on inclusive parenting for both mothers and fathers. Baby Cheramy will continue to educate and conduct programs as it celebrates its 60 th anniversary of winning the trust of Sri Lankan mothers and becoming the most loved baby care brand in Sri Lanka.
For more details on Baby Cheramy’s products and inclusive parenting, you can visit their website at www.babycheramy.lk or visit their Facebook page at https://www.facebook.com/BabyCheramy/.
November, 2, 2022
Hemas Consumer Brands, Sri Lanka’s leading manufacturer in the Home and Personal Care sector has once again joined forces with the Rainforest Protectors of Sri Lanka to continue reforesting in a joint effort to conserve Sri Lanka’s rainforests.
The Balangoda Reforestation project was spearheaded in 2021 by Baby Cheramy, Kumarika and the Rainforest Protectors of Sri Lanka. The project has seen volunteers from all the business units of Hemas Holdings who joined the cross-group effort along with members of the Forest Conservation Department and people from the surrounding villages to contribute to the reforestation process.
This project not only helps replenish rainforests with new trees, but also helps existing forest areas, the plethora of flora and fauna that dwells in and around them preventing forest fires as well. Projects like the Balangoda Reforestation initiative are created and implemented to encourage citizens and authorities alike, to help protect our forest lands.
Hemas Consumer Brands supports the Hemas Groups environmental agenda through initiatives such as this and will continue to work alongside Rainforest Protectors of Sri Lanka to lead long-term efforts of this nature and other projects that encourage the conservation of rainforest areas in Sri Lanka.
October, 24, 2022
Baby Cheramy, the leading and most loved baby care brand in Sri Lanka, successfully completed its parental clinic program in Matara District from 15th- 19th August 2022, co vering Kotapola, Urubokka, Morawaka, Kakenadura, Weligama, Welipitiya, Hakmana and Kirinda. The Parental Clinics educate parents on baby care, Early Childcare Development and Inclusive Parenting, providing valuable knowledge about how to face the current nutritional challenges to ensure ideal nutrition for the effective physical, mental, and behavioural development in children.
At the end of the parental clinic, mothers were gifted with a valuable Baby Cheramy gift pack, a nutritional breakfast seal pack and fresh milk packs, and a pregnancy and babycare booklet approved by the Ministry of Women and Child Affairs. The Matara Parental Clinic was addressed by an expert resource panel with experienced professionals in Maternal and Baby care. Maternal and Child Healthcare consultant, Shyamalee Pathirage, addressed the audience on Baby care and Early Childcare Development. A musical therapy session was arranged by Jagath Watawala (former Music Director at Sri Lanka Broadcasting Corporation) and Swarna Watawala (Aesthetics Teaching Instructor at Elpitiya Zonal Education Office). The programme was conducted in collaboration with Ministry of Women and Child Affairs, Ministry of Health and Early Child Care Development Authority. MOH doctors also addressed parents in some sessions. At the end, valuable feedback was collected from participants through feedback forms.
Themed ‘Daru Patiyata Surakshitha Lowak’, Baby Cheramy aims to conduct 30 such programmes across the island in the Western, Southern and Eastern provinces to spread awareness on inclusive parenting for both mothers and fathers. The first programme took place in Dankotuwa and Baby Cheramy donated a product cabinet to the Children’s Ward of the Dankotuwa Hospital which will be refilled, allowing mothers and mothers-to-be to use or take-home Baby Cheramy products at their convenience.
Baby Cheramy will continue to educate and conduct programs as it celebrates its 60th anniversary of winning the trust of Sri Lankan mothers and becoming the most loved baby care brand in Sri Lanka. For more details on Baby Cheramy’s products and inclusive parenting, you can visit their website at www.babycheramy.lk or visit their Facebook page at https://www.facebook.com/BabyCheramy/.
September, 22, 2022
21st September 2022, Colombo: Baby Cheramy, the flagship brand of Hemas Manufacturing and the Most Loved Baby Care brand in Sri Lanka, celebrates 60 years of nurturing generations of babies across communities of our nation. The brand’s six-decade journey from an eau de cologne into a standalone local brand that produces a wide range of baby care has been inspiring. Today, Baby Cheramy enjoys market leadership in the Sri Lankan baby care market as the No. 1 baby care brand. Its products and accessories are specially formulated to give babies safe, mild and gentle care they need across the brand and reaches all geographical and socio-economic households in Sri Lanka, while also being exported to Maldives, Canada and India, amongst many others.
The iconic Baby Cheramy eau de cologne was launched in 1962 at a time no baby-care toiletry item existed in the market. It still remains the preferred baby fragrance for most Sri Lankan parents reflecting the brand’s core values, gentle loving care and trustworthy quality. Today, the brand has expanded its product portfolio to include baby soaps, creams & lotions, other baby toiletries & accessories and leads in most categories it operates in. Its products, formulated for sensitive baby skin, are free from harmful ingredients and safe to use. Baby Cheramy’s recent re-launch of the Herbal range which has baby soap, baby lotion and baby cologne incorporates more ‘natural ingredients’ in keeping with emerging needs.
The current Chairman of Hemas Holdings, Husein Esufally, joined the business in 1982 where he saw potential in the brand and the product, and set about creating a niche for a trusted baby care brand with world-class quality ingredients. Leading the way in the 4th generation of the family, Sabrina Esufally, Acting Managing Director - Hemas Manufacturing, is the driving force behind product development and innovation to create meaningful products for todays consumer.
Commenting on the heritage of the Baby Cheramy brand, Husein Esufally, Chairman of Hemas Holdings PLC said, ““It is a proud moment for us as we celebrate 60 years of Baby Cheramy with its heritage built around love and trust. Our journey began with a vision to help mothers care and comfort their children, especially at infancy. As we look back, I am proud that the brand has stayed true to this purpose, not only by providing them with high quality products, but, also through our contribution towards educating generations of Sri Lankan mothers on the importance of early childhood care and development. Over the years the brand has continuously innovated to improve safety and quality standards of our products, earning the trust and goodwill of mothers.”
Elaborating further, Ms. Sabrina Esufally, Acting Managing Director of Hemas Consumer Brands added, “The Baby Cheramy brand has reflected the power of a parent’s love for generations of Sri Lankans. Our products are loved because they continue to deliver the best for babies, and make no compromises on their superior quality and safety standards. We are now focused on unlocking the next level of growth for the brand through an exciting innovation pipeline and the impact we make through our island-wide community initiatives”
Affirming its status as the No. 1 baby care brand, Baby Cheramy was named the Most Loved Brand in the Baby Care sector for 2 years in a row by the Brands Annual rankings released by the leading brand valuation and strategy firm, Brand Finance Lanka in LMD’s Brands Annual edition for 2020 and 2021.
As a responsible corporate, Hemas is committed to make healthful living happen because we believe every family deserves a better tomorrow. Baby Cheramy has conducted over 300 Mother clinics for over 10 years in partnership with key stakeholders such as midwives, ECCD officers (Early Childhood Care and Development), Ministry of Child and Women’s Affairs, doctors and paediatricians. Over 450 pregnant mothers participated in each event. Driving societal change, the brand is now conducting parental workshops for both parents to bring about the mindset of inclusive parenting where both the parents share the nurturing roles for their precious bundle of joy.
The brand’s core promise of trust and pure love, mild & gentle care for babies with its safe and highest quality products will continue to ensure it extends the promise of safety and sustainable value to all stakeholders. As Baby Cheramy celebrates 60 years, it is also looking ahead ambitiously to unlock its next growth phase with some exciting plans in the pipeline.
Photo Caption : In conversation with Mr. Husein Esufally, Chairman, Hemas Holdings PLC and Ms. Sabrina Esufally, Acting Managing Director, Hemas Manufacturing FMCG on the 60 year celebration of Baby Cheramy
August, 29, 2022
In celebration of its 60th Anniversary, Baby Cheramy, the leading and most loved baby care brand in Sri Lanka has launched the ‘Safer world for our babies’ educational and parental clinic programme with the aim of protecting and creating a safer world filled with love and care for babies, by sharing valuable knowledge on proper nutrition, Early Childhood Development, and inclusive parenting. Aligning its actions with its brand values, Baby Cheramy continuously contributes to the welfare of our society while providing the best care for babies.
The first in a series of programmes commenced in Dankotuwa on the 9th of August 2022. The programme advocated the importance of nutrition and inclusive parenting for both parents. At the end of each clinic, mothers and mothers-to-be were presented with a Baby Cheramy gift packs and a nutrition pack which included fresh milk and healthy breakfast cereal packs which help them to stay healthy and fit during their pregnancy period. This initiative will take place alongside other programmes conducted around the island.
Additionally, Baby Cheramy also donated a product cabinet to the Children’s Ward of the Dankotuwa Hospital. The cabinet will be refilled, allowing mothers and mothers-to-be to use or take-home Baby Cheramy products at their convenience.
Going forward, these programmes will be conducted across the island in Western (Kalutara, Gampaha), Southern (Galle, Matara), and Eastern (Ampara) provinces. In addition to the programme, a pregnancy and parent-guide booklet on early childhood development, developed with the approval of the Ministry of Women and Child Affairs', will also be presented to the mothers.
Azmara Mannan, Marketing Manager - Baby Cheramy stated, “In its journey of 60 years, Baby Cheramy has served thousands of Sri Lankan parents by providing the best and safest care for their babies. The brand is eagerly looking forward to contributing to the welfare of the society and the concept of parental clinics is a fine example of how we can give back to the society by sharing valuable knowledge with parents and showering them with love and warmth of a heritage brand.”
The brand has gone a step further by having an expert resource panel with experienced professionals in Maternal and Baby Care, Shyamalee Pathirage - Maternal, and Child Healthcare Consultant will address the audience on the importance of nutrition, Baby Care, Early Childhood Development, while Jagath Watawala, former Music Director at Sri Lanka Broadcasting Corporation, and Swarna Watawala the Aesthetics Teaching Instructor at Elpitiya Zonal Education Office will conduct a musical therapy session.
The first programme held at Dankotuwa was addressed by MOH Doctor Dankotuwa - Dr. W.K. Yapa and ECCD Officer of Divisional Secretariat, Dankotuwa - Ms. A.N. Sandamali Perera. These programmes are conducted in association with the Ministry of Women and Child Affairs, and the Ministry of Health and Early Child Care Development Authority.
The Parental Clinics will also help educate parents on the importance of baby care, Early Childcare Development, and Inclusive Parenting, which is crucial for effective physical, mental, and behavioural development in the child. The brand will continuously work with government and regulatory authorities to uplift and improve the education of expecting parents regarding baby care and early childcare.
Baby Cheramy takes its commitment to driving inclusive parenting, right to the ground level by ensuring that both mothers & fathers are educated through these parental clinics and knowledge-sharing sessions. The clinic programmes assist in fostering early childhood development for the country’s younger generation who are the future of tomorrow.
For more details on Baby Cheramy’s products and inclusive parenting, you can visit their website at www.babycheramy.lk or visit their Facebook page at https://www.facebook.com/BabyCheramy/.
Photo Caption : Baby Cheramy ‘Safer world for our babies’ educational and parental clinic programmes launches in Dankotuwa.
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