Hameedia, Sri Lanka's leading menswear brand that is synonymous with style and quality, donated Rs.1 million to Indira Cancer Trust (ICT) at a ceremony organised recently, continuing the strong partnership built in the recent years between both organisations. The donation was the latest sales proceeds from Hameedia’s ‘Pink Collection’ range, a special all-pink clothing collection for ladies and gents specially designed and marketed by Hameedia to support the ICT. This was an initiative under the social responsibility promise of the Hameedia Group's My Friend Foundation, an organization focused on improving the lives of children in underprivileged communities.

The Chief Guest at the ceremony was celebrated cricketing personality Roshan Mahanama while the event was also graced by the presence of Dr. Lanka Jayasuriya Dissanayake - Chairperson/Trustee of the Indira Cancer Trust (ICT) Foundation, together with Fouzul Hameed - Managing Director of Hameedia and Certified Menswear Image Consultant (USA) and several other invitees and Hameedia team members.

Last year, Hameedia commemorated International Women’s Day with a number of educative and interesting events, one of which focused on ensuring the health and well-being of the staff by creating awareness about breast cancer and was organised in collaboration with the Indira Cancer Trust. This awareness programme shed light on this often unspoken of disease that affects millions of women across the world. Since early last year, Hameedia also participated in ICT’s ‘On Wednesdays we wear pink’ campaign where the purpose of wearing pink every Wednesday was to raise awareness about breast cancer as well as the lifesaving TLC method which can help women to detect abnormalities through self-examinations. This simple but powerful message of the ICT’s campaign, in partnership with the National Cancer Control Programme of the Ministry of Health, has raised awareness about breast cancer. It was a continuation of ICT's breast cancer awareness month campaign, ‘TLC: Touch, Look, Check’ of October 2020.

Sharing his views, Fouzul Hameed commented, “At Hameedia, we value our female workforce and believe in providing them with equal opportunities to progress in their career and succeed in life. One of the key elements of doing so is by ensuring that they are in good health. The Indira Cancer Trust (ICT) Foundation’s impactful ‘TLC: Touch, Look, Check’ and the subsequent ‘On Wednesdays we wear pink’ have been instrumental in raising awareness and triggering meaningful conversations about breast cancer. We are proud to have been a part of these incredible campaigns and will continue to work with the Indira Cancer Trust Foundation into the future.”

Established in 1949, Hameedia has grown to become leaders and trendsetters in the Sri Lankan retail fashion industry having always delivered expert custom tailoring and the best in men’s fashion. Hameedia is a multi-brand retail store that offers customers optimal satisfaction in terms of a world-class retail experience and high-quality products merged with global trends. Hameedia’s collection of quality menswear brands include Envoy London, Le Bond, Signature, Van Heusen, Louis Philippe, Park Avenue, Allen Solly, Killer Wrangler, Raymond, and Adidas.

Envoy, Sri Lanka’s international brand and the premier brand of Hameedia that is synonymous with style and quality, has officially expanded into the Middle East with the recent opening of the Envoy Dubai showroom in Festival Mall in Dubai.

The launch event was graced by the presence of Chief Guest Yaqoob Al Ali - Executive Director and Private Advisor from the Office of His Highness Sheikh Juma Bin Maktoum Al Maktoum. Guests of Honor present at the occasion included Juma Madani - Chairman & CEO and Mounira Yousf - Vice Chairman and General Manager of Al Matiya Club. Fouzul Hameed - Managing Director of Hameedia and Certified Menswear Image Consultant (USA), popular singer Arjun Coomaraswamy and several special invitees were also present.

Envoy is a premium brand that is on par with international luxury clothing and is yet affordable. The brand has been created following nearly 25 years of extensive research and development. The product range includes formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers and trousers. There is also a wide range of bespoke leather products including shoes, belts and men’s accessories that perfectly complement the clothing collection. It also offers bespoke, made-to-measure and ready-made suits, jackets, trousers and shirts in different styles. Envoy menswear solutions are unique as they provide suits for little boys as young as 2-years-old all the way to senior citizens. One of its biggest client base is the wedding market where the groomsman and his entourage are able to dress up in the most fashionable, premium menswear available anywhere.

Envoy only works with top global brands that understand design engineering. In its quest to achieve perfection in design, each detail in the creation is given special significance. Therefore, all creations are crafted only using the world's most admired brands such as Albini, Thomas Mason, Loro Plana, DORMEUIL, Ermenegildo Zegna, VBC, and Tessitura Monti.Overall, more than 300 types of fabrics from Italy, Europe and Asian countries are available for suiting and shirting.

Fouzul Hameed - Managing Director of Hameedia and Certified Menswear Image Consultant (USA) stated, “Hameedia is a 4th generation business and there are only a few businesses that will go on for so long and therefore we are proud of what we have achieved. We are thrilled to be opening our latest showroom in this magnificent mall in Dubai. This showroom will help us to make a difference in how men over here dress up. By using only the world’s finest materials and exquisite craftsmanship our aim is to cater to discerning clients who appreciate the finer things in life. Each Envoy product is carefully crafted with fine details to give an unparalleled fashion statement. Additionally, the revenue generated from this showroom will also provide a timely foreign exchange boost to Sri Lanka’s economy.”

More information on Envoy can be obtained by following the "FH Men's Style Guide" on YouTube and also via www.envoylondon.com.

Photo Caption: The Envoy Dubai showroom being officially declared open by the Chief Guest and Guests of Honor, along with Managing Director of Hameedia and Certified Menswear Image Consultant (USA) Fouzul Hameed.

Envoy, Sri Lanka’s international brand and the premier brand of Hameedia that is synonymous with style and quality, will be expanding into the Middle East with the upcoming opening of the Envoy Dubai showroom in Festival Mall in Dubai on 22^nd October 2022. This is the second international branch of Envoy which also has the Envoy London outlet at Kensington High Street in UK.

Envoy is a premium brand that is on par with international luxury clothing and is yet affordable. The brand has been created following nearly 25 years of extensive research and development. It offers a range of solutions to upgrade the modern fashionable man with services that include readymade, made-to-measure, bespoke and total accessories. The product range includes formal, ceremonial, smart casual, casual, linen, suits, shirts, blazers and trousers. There is also a wide range of bespoke leather products including shoes, belts and men’s accessories that perfectly complement the clothing collection. It also offers bespoke, made-to-measure and ready-made suits, jackets, trousers and shirts in different styles. Envoy menswear solutions are unique as they provide suits for little boys as young as 2-years-old all the way to senior citizens in their twilight years. One of its biggest client base is the wedding market where the groomsman and his entourage are able to dress up in the most fashionable, premium menswear available anywhere.

Envoy only works with top global brands that understand design engineering. In its quest to achieve perfection in design, each detail in the creation is given special significance. Therefore, all creations are crafted only using the world's most admired brands such as Albini, Thomas Mason, Loro Plana, DORMEUIL, Ermenegildo Zegna, VBC, and Tessitura Monti. Overall, more than 300 types of fabrics from Italy, Europe and Asian countries are available for suiting and shirting.

The United Arab Emirates (UAE) has long been recognised as one of the most competitive emerging market in the Gulf region and regularly tops global studies for creating the best environment for businesses based on its logistics strengths, business climate and digital readiness. By opening a branch in such a dynamic environment, Envoy is further highlighting its credentials as a brand of international repute. Additionally, the revenue generated from this showroom will also provide a timely boost to Sri Lanka’s economy as the island tries to increase its foreign exchange reserves.

Fouzul Hameed - Managing Director of Hameedia and Certified Menswear Image Consultant (USA) stated, “We are excited to be opening our latest showroom in this wonderful mall. By using only the world’s finest materials and exquisite craftsmanship our aim is to cater to discerning clients who appreciate the finer things in life. Each Envoy product is carefully crafted with fine details to give an unparalleled fashion statement. The brand identity plays a significant role in creating brand awareness and educating the audience to understand the product, which are sold under Envoy at the Festival Mall. We are determined to continue to create innovative, premium quality luxury clothing with a sustainable focus and desire to contribute to the society.”

More information on Envoy can be obtained by following the "FH Men's Style Guide" on YouTube and also via www.envoylondon.com.