Crocodile, a renowned and respected brand in the global fashion industry, launched its inaugural women’s collection at a brand-new, exquisitely designed store at the One Galle Face Mall. The brand has achieved immense recognition and preference and continues to provide its customers with unique choices for a luxury lifestyle. The new store will offer a unique experience for the discerning Sri Lankan women who looks for good quality and designs.

In December 2021, Crocodile teased the ladies by unveiling a curated collection of womenswear, primarily in Polos and Tees. This was a resounding success and the customer response was overwhelming, giving the brand the confidence to make a long-term commitment to venture into the women’s category seriously. This new store with its luxurious premium women’s collection is a testament to everything the Crocodile brand stands for and has come to symbolize in Sri Lanka.

Since its launch in Sri Lanka in 2009, Crocodile has evolved to be the undisputed leader in premium men’s fashion, synonymous with timeless fashion and quality. The brand didn't want to be limited to just menswear, and the women kept asking for Crocodile to enter the untapped women's clothing segment. Since Crocodile has a large presence in the ladies' wear market globally, the brand intended to provide the ladies with an alternative to what they would find in Sri Lanka. As a result, the brand committed to providing a high-end, luxurious collection for women, in tops, dresses, casuals, shirts, and polos.

Commenting on the latest expansion, Preminda Fernando, General Manager at Crocodile Sri Lanka said, “Crocodile is a bold fashion statement and our striking designs and contemporary styles never fail to transform a person into a fashion icon. It is this very aspect that made us a successful brand with strong brand equity, across the globe, and in the domestic market. Understanding the pulse of the market, strengthened by our immense success and high demand for Crocodile apparel, we have now moved towards a fully-fledged outlet for women. This will help us better serve our valued customers and provide them with a greater variety of products and styles.”

As a brand that has been built upon strong values and a long and illustrious history, Crocodile continues to carve new milestones today.

Ribbon cutting image of the opening. - Mr. Ahmed Ikram (center): Chief Business Officer - Emerald International, Mr. Preminda Fernando (to the right of Ahmed): General Manager - Crocodile Sri Lanka, Mr. Sharm Gunawardena (to the left of Ahmed): Head of Retail - Crocodile Sri Lanka

Photo Captions : Front view of store

Reiterating its leadership in bringing the latest technological advancements to Sri Lanka, SLT-MOBITEL recently held an event at its one Galle-face branch, providing customers the opportunity to experience the best of 5G.

The event showcased a range of 5G technology demonstrations to the public, including Virtual Reality, 5G Gaming, remote vehicle control, HD video streaming, and many more.  These use cases highlighted the low latency capabilities of 5G technology in addition to its superior speeds. With 5G becoming a reality, SLT-MOBITEL has further expanded its 5G pre-commercial trial network across main cities including Colombo, Kandy, Anuradhapura, Galle, and Jaffna, setting a pathway for customers to experience the transformational power of 5G technology in both Mobile Broadband and Fixed Wireless Access domains.

SLT-MOBITEL customers can check their device compatibility and information by visiting https://5g.sltmobitel.lk.

Since 2019, SLT-MOBITEL Mobile has spearheaded 5G deployments countrywide through public demonstrations. In April 2019, SLT-MOBITEL Mobile successfully showcased South Asia’s first 5G deployment over a mobile network, connecting a commercial mobile smartphone to its 5G network with record speeds. 5G is hailed as the next generation of wireless communication with key attributes such as extreme speed, low latency, massive connectivity, and new immersive experiences enabled with applications such as HD video streaming, virtual reality, factory automation, remote operations, mission-critical communications, massive IOT, smart home & smart city concepts and an exciting range of limitless potential and possibilities for consumers and enterprise businesses.

Currently, the Telecommunications Regulatory Commission of Sri Lanka (TRCSL) is in the process of facilitating 5G commercial license issuance in Sri Lanka and upon receipt of necessary authorization SLT-MOBITEL aims to expand its 5G network further unlocking the digital advancement and contributing to a more inclusive digital economy.