TikTok, the world’s leading short-form video platform, has selected Aleph, a global pioneer in digital advertising solutions, as its official reseller partner in Sri Lanka. This partnership marks an exciting development for Sri Lankan brands, agencies, and businesses, providing them with new opportunities to leverage TikTok’s unique ad formats and rapidly growing local user base.

With TikTok's advanced advertising solutions, Aleph will support local businesses in reaching highly engaged Sri Lankan audiences in innovative and impactful ways. From small enterprises to established brands, Sri Lankan advertisers can now benefit from TikTok’s creative, immersive ad formats, designed to drive deeper connections with audiences across the country.

"Our sales partnership in Sri Lanka reinforces TikTok's position as the premier platform for short-form mobile video," said Ignacio Vidaguren, Chief Operating Officer and Partner, Aleph Holding. "We're dedicated to empowering advertisers of all sizes – agencies, SMBs, and beyond – to harness TikTok's creative tools and connect with its vibrant community. Through local expertise, education, and unwavering support, we're making digital advertising accessible to everyone in Sri Lanka."

Faiza Zafar, Partnership Manager, Global Business Solutions for Pakistan, Bangladesh and Sri Lanka at TikTok, added, “We are excited to expand TikTok's reach in Sri Lanka with Aleph as our trusted partner. Sri Lankan brands will now have exclusive access to TikTok’s engaging ad solutions that go beyond what other platforms offer. As TikTok’s presence grows in Sri Lanka, our focus remains on empowering the local creative and business ecosystem.”

This partnership, which launched in early 2024, will enable brands in Sri Lanka to tap into TikTok’s energetic user base with tailored local support, paving the way for innovative and memorable campaigns on one of the world’s fastest-growing social platforms.