BIMT Campus officially launched its ambitious national environmental initiative, “BIMT’s Eco Promise,” at a press conference held this morning at the BIMT Campus Auditorium. The campaign, which aims to plant 100,000 trees across all nine provinces of Sri Lanka, represents a bold step toward ecosystem restoration, climate resilience, and sustainable development.

As part of this initiative, five Green Ambassadors will be appointed in each district to oversee the progress, maintenance, and sustainability of the planted trees. These ambassadors will work closely with local communities to ensure the long-term impact and care of the campaign’s efforts.

The project is set to officially commence tomorrow, June 5, 2025, in conjunction with World Environment Day, through a series of nationwide press releases. The first phase of tree planting, Phase 01, will begin in July 2025, focusing on the Colombo, Gampaha, and Kalutara districts in the Western Province, where 3,000 trees are planned to be planted.

The tree varieties selected for the campaign jackfruit and coconut trees—were chosen for their dual impact: providing vital environmental benefits while also contributing to food security and local economic empowerment.

Adding star power and national inspiration to the initiative is Angelo Mathews, former captain of the Sri Lankan national cricket team, who has been named the official brand ambassador for “BIMT’s Eco Promise.” Mathews, who also serves as brand ambassador for BIMT Campus, expressed his pride in being part of a project that invests in both Sri Lanka’s environment and its future generations.

“This is more than just planting trees,” Mathews stated. “As someone who cares deeply about the future of our country, I’m proud to stand with BIMT Campus in making this meaningful promise to our nation and to our planet. I warmly invite you to join hands with us and be a change-maker in this island-wide initiative. For more details, visit our website. Let’s work together to build a greener, healthier Sri Lanka.”

The campaign is structured around a set of core objectives:

• To Restore ecosystems
• To Support food security
• To Drive economic and environmental sustainability

Emphasizing the importance of multi-stakeholder participation, Mr. Hemakumara Gunasekaran, Chairman of the Board of Governors of BIMT Campus, highlighted the campaign’s broad call to action.

“BIMT’s Eco Promise is a national commitment to environmental restoration and resilience. We believe this initiative will have a lasting ecological, social, and economic impact across Sri Lanka.”

BIMT Campus calls on youth, local communities, schools, and partner organizations to actively participate in this mission, as the campaign is set to expand province by province in the coming months.

As Mr. Farshath Jamal, CEO of BIMT Campus, remarked during the launch,

“The world is looking for talented, effective, and ethical corporate leaders. That’s why BIMT is making this commitment. BIMT’s Eco Promise is a milestone—one that reflects our responsibility towards producing corporate leaders, who act with the responsibilities of environmental sustainability.