Diva Power from the leading household laundry brand Diva clinched Bronze award for the Best New Entrant Brand of the Year at the Slim Brand Excellence Awards 2022. Diva Power secured this award after beating strong competition from popular brands in Sri Lanka.

Launched in 2020, Diva Power was soon able to revolutionize the country’s laundry space and win the hearts of Sri Lankans. Diva Power is renowned for offering protection and superior cleaning for clothes while being an affordable laundry product. Diva Power is available in two variants: Diva Power Germ Guard that offers 99.9% protection from germs and Diva Power Colour Guard which protects clothes by preventing colour fading.

Commenting on the award win, Mrs. Anushka Sabanayagam, Category Head Home Care of Hemas Consumer Brands said, “We are indeed proud of this recognition that speaks volumes of the progress of Diva Power in just two years of its launch. Being a young brand in the market, it is a big achievement to be able to compete and win at the highest level. This award further elevates Diva brand and its efforts to provide high quality laundry solutions to the loyal consumer base that has gathered around the brand.”

Diva is a household brand loved by Sri Lankans of all social strata and the loyal consumer base gathered around the brand is a true testament to the brand’s focus on offering superior laundry products. Over the years, Diva has propelled to become a key player in the laundry space and is competing with industry giants. Diva is strengthened by a product range that consists of Diva Power Powder & Liquid, Diva soap, Diva Fresh washing powder, which are available in different variants and pack sizes.

Being a highly consumer centric brand, Diva expresses its gratitude and is thankful for the loyal consumer base for being a part of Diva’s journey and for the immense trust placed towards the brand.

Photo Caption : The Diva Power Team accepting the “Best New Entrant Brand of the Year” Award

Clogard Natural Salt, one of the new additions to Clogard’s product catalog, recently won the Silver Award under the category ‘Best New Entrant of the Year’ at the prestigious SLIM Brand Excellence Awards 2022. Organized by the Sri Lanka Institute of Marketing, the SLIM Brand Excellence Awards recognizes outstanding branding endeavors that have showcased perseverance and excellence in the market.

Launched in 2020, Clogard Natural Salt was a timely answer to the growing concern over gum problems among Sri Lankans. According to the National Oral Health Survey 2015-16, dental cavities show a declining trend, while gum problems have continued to rise, becoming the more pressing concern related to oral hygiene in the country.

Commenting on the award, Derrick Anthony – General Manager, Marketing, Hemas Consumer Brands, stated, ‘As a leading oral care expert in Sri Lanka, Clogard turned to the tried-and-tested remedy of using salt for everyday oral care needs, resulting in the introduction of Clogard Natural Salt. Despite being launched amid the pandemic, the product was able to perform exceptionally well among consumers. This is partly due to the product serving as protection for both the teeth and gums, delivering more value for money. The award won by Clogard Natural Salt is a testament to the product’s value to the consumers, which made it an attractive choice even during the difficult times.’

As a household name in personal care and hygiene, Clogard continues to innovate and create value for its customers through its products. Clogard Natural Salt, available at supermarkets, pharmacies, and the Hemas E-store, is one of the newest products in Clogard’s extensive portfolio that will ensure healthier gums, stronger teeth, and overall better oral hygiene.

Photo Caption : The Clogard Natural Salt Team accepting the “Best New Entrant Brand of the Year” Award