Recent Cabinet decisions informed that a digital advertising campaign has been designed to be implemented to promote Sri Lanka as an attractive destination among the tourists in the countries of United Kingdom, Germany and France.

Accordingly, with a view to implementing the digital advertising campaign specific for each country under the government procurement procedure, the proposal made by John Amaratunga, the Minister of Tourism Development and Christian Religious Affairs, to award the procurement to the Digital Spring Limited of the United Kingdom for a sum of US$ 703,480, to the Media Consulta International Holdings AG of Germany for a sum of US$ 697,770.92, and to the Interface Tourism of France for a sum of US$ 706,460, was approved by the Cabinet.