Fashion Bug, a Sri Lankan fashion retail powerhouse, proudly announced its top-ranking position in the prestigious LMD Customer Excellence Survey 2023. The brand clinched the umber one spot in two prominent categories: ‘Clothing & Accessories’ and ‘Online Stores (Clothing)’.

This remarkable recognition underscores Fashion Bug's relentless dedication to delivering unparalleled fashion and lifestyle experiences to its valued customers.

Established in 1994 with a modest team of seven in Bandarawela, Fashion Bug has evolved from its humble beginnings to become a household name with 14 strategically positioned outlets across the island. Boasting a diverse workforce exceeding a thousand individuals, the brand takes pride in its role as a trailblazer, showcasing locally crafted brands alongside international labels, creating a unique fusion of styles for the discerning Sri Lankan consumer.

Commenting on the win, Fashion Bug Director and Chief Executive Officer Shabier Subain said: “This achievement is a testament to our team's dedication and the trust our customers place in us. At Fashion Bug, we believe in consistently raising the bar for customer service excellence."

The success of Fashion Bug can be attributed to several key factors. The brand places a strong emphasis on continuous training for its staff, ensuring they possess the skills and knowledge necessary to provide exceptional customer service. Actively monitoring customer satisfaction across all outlets, Fashion Bug utilizes valuable feedback to maintain and enhance service quality.

Recognizing and rewarding the dedication of sales staff is a core element of the company's ethos. Incentivizing excellence fosters a culture of commitment to customer satisfaction, ensuring a positive shopping experience. To strengthen its bond with customers, Fashion Bug has implemented a Rewards loyalty program, offering frequent discounts and various benefits to loyal patrons.

Fashion Bug's achievement in the LMD Customer Excellence Survey 2023 underscores its commitment to setting industry standards and providing an exceptional shopping experience for its valued customers. As the brand continues to evolve, it remains dedicated to delivering fashion-forward choices while prioritizing customer satisfaction and engagement.

Image Caption : Fashion Bug outlet in R.A De Mel Mawatha, Colombo 03