BBDO Worldwide topped the list at yet another awards show this year when it took home the ‘Network of the Year 2015’ award at the 30th London International Awards (LIA) announced on Tuesday (10). BBDO agency BBDO Proximity Malaysia also took home one of the coveted Grand LIAs for its much recognised work for KFC, in the Poster category. In total, BBDO Worldwide was awarded one Grand LIA, 20 Gold, 22 Silver and 32 Bronze awards and a further 32 attained Finalist status.

This is the fourth time in five years that BBDO has been awarded the Network of the Year title at the London International Awards, having previously won it in 2014, 2012 and 2011.

The LIA is one of the most important festivals of creativity in the world with its awards highly coveted by the advertising industry. Not only does it attract (and reward) work of the highest quality from around the world, but it also arranges for a lineup of highly skilled and well recognised international jurors comprising CEOs and chief creative officers.

Said BBDO Lanka MD Santosh Menon, “We are proud to be a part of the BBDO Worldwide network and are inspired by its continued success at global and regional awards shows. BBDO Lanka itself was named ‘Agency of the Year’ at our Effie Awards Sri Lanka debut this year. This comes on the back of us being recognised as Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year’ – Silver in 2012, soon after only our first year of operation.”

Judging for LIA 2015 was held at the SLS Hotel in Las Vegas over a ten day period with the awards decided based on a point system. LIA, at present, recognises 15 unique media types: Billboard, Branded Entertainment, Design, Digital, Integration, Music and Sound, Music Video, Non Traditional, Package Design, Poster, Print, Production and Post Production, Radio and Audio, The NEW and TV/Cinema/Online Film. Of the 14,106 submissions received for 2015 from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold, 1.6% Silver and 2% Bronze awards while 2.1% achieved Finalist status.

2015 jury president of the Non Traditional category, Mark Tutssel, Global Chief Creative Officer of Leo Burnett Worldwide stated: “I was blessed to work with an extremely talented jury from the four corners of the world. We were on a mission to uncover brave ideas that didn’t conform to category conventions. We wanted to celebrate the revolutionary, the unconventional and the nontraditional -- fresh ideas that defied the status quo. The winners contain some of the most influential creativity in 2015. Innovative, beautifully crafted ideas that reshape the way the entire world thinks about brands and business.”

For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for seven years BBDO was also ranked the most awarded agency network across all marketing communications platforms in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times, the world's most Effective Agency Network thrice in the Effie Effectiveness Index and Network of the Year thrice at Spikes Asia. It has been chosen Agency of the Year multiple times by each of the leading industry trade publications, including being named ‘Global Network of the Year’ by Adweek Magazine in 2014.

About LIA: LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury. In 2004, the word “Advertising” was removed from the competition’s name to reflect the fact that it observes more than just “advertising” in an ever-changing industry.

Approximately 100 creatives from Agencies, Production Companies, Design Houses and Technology Companies worldwide are invited to judge on-site in Las Vegas on the LIA panels. The Juries are comprised of the most talented, recognised and awarded individuals from within their respective fields.

About BBDO: BBDO Lanka is the Sri Lankan affiliate of the global BBDO network and South Asia’s first carbon neutral certified ad agency. Soon after only its first year of operations it was awarded Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year 2012’ – Silver and this year took home the ‘Agency of the Year’ award at its Effie Awards Sri Lanka debut.

BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For nine years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world's most Effective Agency Network twice in the Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.

BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.