PR Wire (Pvt) Ltd, in strategic partnership with the Automobile Industry Council, has announced a landmark collaboration to elevate the image, influence and future of Sri Lanka’s automobile industry through the inaugural Automobile Awards. This first ever edition of the awards is designed to be more than just a ceremony; it is a national platform that will change the way the community, the media, and the next generation of professionals view this industry.

The automobile sector has been a significant driver of employment, economic growth, and technological advancement for many years. However, its broader narrative has frequently been limited to vehicles and transactions. The Automobile Awards aim to significantly shift that view. It presents the industry and its 20 subsectors as innovative, professional, and driven by highly talented and accomplished individuals. The sector offers one of the most dynamic and rewarding career ecosystems in the country, spanning from engineering and design to finance, marketing, and management. It's a clear message. The automobile industry is the ultimate destination for ambition, growth, competitive compensation, and an inspirational work atmosphere, regardless of one's field of study.

A key component of this goal is the partnership with PR Wire. PR Wire ensures that the automobile industry's narrative is conveyed with authority, scale, and strategic accuracy by utilizing its media reach and communications expertise. The Automobile Awards platform recorded over 150,000 device clicks from local and international audiences within the automobile community in just two months following its digital launch. This organic growth highlights the initiative's legitimacy as well as the considerable interest it has sparked among industry stakeholders. The awards are further validated as a recognized and industry-endorsed platform that leaders trust and support due to their strong association with respected professionals and leading brands.

To help shape this new narrative, the Automobile Awards invite decision makers from all subsectors, employees, vehicle owners, media experts, and marketing leaders. Brands are doing more than just supporting an event when they partner or sponsor the awards. They are associating themselves with excellence, leadership, and the enduring force of the word "winner." Long-term brand equity within the industry is strengthened by the platform's collaboration, visibility, and strategic positioning opportunities, which include carefully curated engagements with VVIP guests and industry achievers.

Ravith Silva, Founder Chairman of the Automobile Industry Council, stated, “The Automobile Industry Council was established with the goal of transforming and developing this industry so that it might be treated with the respect it so richly deserves. The Automobile Awards are a driving force behind such change. It unites the giants of our industry on a unified, credible platform, celebrates excellence in all fields, and makes a strong statement to society that Sri Lanka's automobile industry attracts the best talent, the best careers, and the most progressive thinking.”

Dominic Perera, Associate Director - Earned & Media Development at PR Wire added, "We recognized a rare opportunity to create a communications movement instead of just one event at the inaugural Automobile Awards. This platform is designed to recognize all stakeholders across the automotive ecosystem, from the lowest level mechanic to the CEO, not only dealerships but also vehicle brands, oil and lubricant brands and every relevant contributor within the industry. The outstanding organic engagement in just two months shows the desire for a platform that brings the entire industry together and honors exceptional achievement at every level. It is our responsibility to increase that momentum, provide strategic visibility, and assist each partner in creating a long-lasting connection with success and leadership.”

Beyond recognition, the Automobile Awards sets itself apart with its meticulous attention to detail. From the design and manufacture of its unique trophy to the conception of the judging framework, each component reflects the sophistication and craftsmanship that characterize the industry as a whole. These thoughtfully chosen elements strengthen the event's distinctive positioning and transform it from a ceremonial gathering to a benchmark of prestige.

The organisers encourage industry stakeholders, media partners and brands seeking strategic alignment to explore the platform further at www.automobile-awards.com.  Participating in the Automobile Awards positions partners at the forefront of a movement that is changing public opinion, strengthening industry unity, and creating a long-lasting legacy of excellence for Sri Lanka's automobile sector.

Photo Caption - From Left to Right: Ravith Silva - Founder Chairman of the Automobile Industry Council, Dominic Perera - Associate Director of PR Wire, Haneef Mohamed - Business Growth Executive of Wire Group