The Sri Lanka Institute of Tourism & Hotel Management (SLITHM) successfully organized the vibrant and meaningful event titled “Pedal for Tourism & Sustainability – SLITHM Bicycle Parade 2026” on 26th April 2026.

This initiative, organized by the SLITHM Cycling Club, was held with the objective of promoting sustainable tourism, environmental awareness, and healthy lifestyles among students and the wider community. The event drew enthusiastic participation, with approximately 100–150 cyclists including students, staff members, and invited guests.

The bicycle parade commenced from the SLITHM premises and proceeded along a designated route through the city towards Independence Square before returning to SLITHM. Throughout the ride, participants actively engaged in spreading awareness by displaying messages emphasizing the importance of eco-friendly tourism practices and environmental conservation.

Key Highlights of the Event:

• Promoted sustainable and environmentally friendly tourism practices
• Enhanced the public image and visibility of SLITHM
• Encouraged healthy and active lifestyles among youth
• Fostered teamwork and student engagement
• Generated positive public interest and media attention

The event was conducted with the full support and coordination of relevant authorities, including traffic police and first-aid services, ensuring a safe and smooth experience for all participants.

A key highlight of the parade was the generous sponsorship by ProBike, a leading name in Sri Lanka’s cycling industry. ProBike provided 100 bicycles along with essential safety equipment such as helmets, reinforcing their commitment to promoting sustainable transportation and a strong cycling culture in Sri Lanka. With over 30 years of experience, ProBike continues to play a significant role in developing the local cycling community by introducing internationally recognized bicycle brands and services.