~ Available with premier healthcare partners; Asiri Hospitals, Parkway Hospitals Singapore and Apollo Hospitals India

Asian Alliance Insurance PLC is proud to launch an all-time first by a Sri Lankan insurance company and announces a Health Insurance Cover of up to United States Dollars One Million that can be purchased locally. The newly-launched standalone Life Max Global Plan is available in three packages with annual limits of USD 250,000 for Silver, USD 500,000 for Gold and USD 1,000,000 for Platinum. The Silver package entitles customers to obtain medical cover in Sri Lanka, India, Singapore and Malaysia while the Gold and Platinum packages entitle them to obtain medical care worldwide excluding USA and Canada.

“Being Sri Lanka’s first insurer to launch a medical insurance cover with an annual limit of up to One Million Dollars reflects our continuous commitment to expanding our portfolio of products and evolving with the changing needs of our customers,” Asian Alliance Insurance PLC Managing Director, Iftikar Ahamed said. “Medical innovation in the international arena is moving forward at speed and by making specialized medical care available from globally reputed medical establishments possible at competitive rates, the new product is expected to bring tremendous value to our customers.”

Asian Alliance Insurance has entered into agreements with some of the world’s most reputed medical establishments to provide special benefits and to facilitate the best possible healthcare locally and internationally for the company’s customers. These establishments include Parkway Hospitals Singapore – comprising Mount Elizabeth Orchard Hospital, Mount Elizabeth Novena Hospital, Gleneagles Hospital and Parkway East Hospital – and Apollo Group of Hospitals (India's first multi-specialty private sector hospital chain), which provides cashless treatments to Asian Alliance Life policyholders who are directed for overseas treatment by the Asiri Hospitals Group. Asian Alliance’s premium customers – the AAA+ cardholders – currently also enjoy the benefits of cashless medical treatments, priority service and many other value-added services when treated at any of the hospitals of the Asiri Group – which together with Asian Alliance is part of the Softlogic Group.

Asian Alliance Insurance PLC is held by Softlogic Capital PLC and is part of the Softlogic Group, which is recognized as one of Sri Lanka’s most diversified and fastest-growing conglomerates with interests in Healthcare, Retail, ICT, Leisure, Automobiles and Financial Services. Significant stakeholders in the company also include FMO and DEG that are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany respectively.

Photo caption: (Above) Asian Alliance Insurance PLC DGM – Life Operations, Lasitha Wimalaratne speaking at the event

[caption id="attachment_17885" align="alignnone" width="675"] Asian Alliance Insurance PLC DGM – Life Operations, Lasitha Wimalaratne, Asian Alliance Insurance PLC Chief Operating Officer (COO) – Life, Chula Hettiarachchi, Asiri Hospitals CEO, Dr. Manjula Karunaratne, Asian Alliance Insurance PLC Managing Director, Iftikar Ahamed, Apollo Hospitals India General Manager – International Marketing, Jithu Jose, Asian Alliance Insurance PLC DGM – Actuarial, Suranga Waduge and Asian Alliance Insurance PLC Senior Manager – Marketing, Nuwan Widyapathige[/caption]