LAUGFS Supermarkets has further enhanced its customer offering through a strategic franchise partnership with Bing Chun, one of Sri Lanka’s rapidly expanding beverage and dessert brands. The opening of Bing Chun’s No.79 outlet at LAUGFS Supermarket, Pepiliyana marks a significant milestone, becoming the first collaboration between Bing Chun and a supermarket chain in Sri Lanka and bringing a new lifestyle experience to supermarket shoppers.

Bing Chun, a Chinese franchise brand, has swiftly risen to prominence in Sri Lanka’s beverage and dessert scene. Loved for its trendy, refreshing, and budget-friendly products, such as bubble tea, milkshakes, ice cream, and seasonal offerings, the brand enjoys deep customer loyalty.

The opening ceremony was attended by representatives of Bing Chun Sri Lanka and the management team of LAUGFS Supermarkets.

Speaking at the opening ceremony, the Sector Managing Director / CEO – LAUGFS Retail, Mr. Niroshan De Silva, highlighted the significance of the franchise partnership and the customer-focused value it brings. “Bing Chun is all about creating happiness, and we must continue to foster that spirit by delivering memorable and enjoyable experiences for our customers. I would also like to thank the Bing Chun team for their excellent support in helping us establish this operation within a short period. The responsibility now lies with the sales team to deliver customer happiness and make this franchise partnership a success,” he stated.

Representing Bing Chun, the Investment Manager, Kelsi congratulated both teams on the successful launch and reaffirmed the company’s commitment to supporting the growth and development of the business.

The collaboration introduces a new dimension to supermarket retailing by seamlessly integrating food and beverage experiences into the shopping journey. It caters to a broad customer base, including families, young adults, students, and working professionals seeking a refreshing treat during their visit. This franchise partnership underscores LAUGFS Supermarkets’ ongoing commitment to redefining the retail experience through innovative in-store concepts.

As the first supermarket franchise partnership of its kind in Sri Lanka, the Bing Chun outlet at LAUGFS Supermarket Pepiliyana sets a new benchmark for customer engagement and convenience within the retail sector. The initiative reflects the shared vision of both brands to continuously innovate and deliver greater value to customers through unique and memorable experiences.