Making Quality and Affordability, Accessible!

LANWA, the steel brand that not only pioneered the steel manufacture in Sri Lanka, but for over 60 years, have won the trust of the people for the quality of raw materials, the high standards of manufacturing procedures, and the affordability on the long term.

With recent diversification of the product folio, and plant expansion with state-of-the-art-technology and the culture of engineering excellence nurtured within the company, LANWA today provides over a dozen steel solutions to the construction industry, as well as the steel fabrication industry.

Besides being focused on manufacturing superlative steel products, LANWA is also about ensuring that the end user ultimately gets the desired quality product and not a counterfeit. Because the marketplace is not without its dubious schemes with inferior products–especially when Brand LANWA becomes the 1st choice of the people when it comes to seeking steel solutions.

Talking of inferior products, a spokesman for Ceylon Steel Corporation Limited, the custodian of the brand LANWA, said, “The steel market in Sri Lanka is rife with inferior material, substandard manufacturing procedures and illegal and unethical practices. Our practice as a responsible corporate citizen is to make the public, in general and all our loyal stakeholders, in particular, be aware of this fact.

That is why LANWA has come up with yet another steel solution –a steel solution in the market place –LANWA Steel Centres, which is a sales outlet exclusively for LANWA products, delivering quality. These new outlets come with an attractive display rack capable of stacking the entire range of LANWA Products, which includes the flagship brand LANWA QT Bars and its entire profile range.

LANWA GI Pipes, feeding the fabrication industry, is another product that gets the pride of place on the display rack, along with LANWA Box bars and its very recent introduction to the market –LANWA Flat Iron.

The company has launched an island wide network of 100 LANWA Steel Centres that will go in tandem with their already strong retail distribution network and the first outlets opened in the Western Province, have already shown healthy sales growth, delivering benefits to the customer and profitability to the trader.

“Which only goes to show”, says the company spokesman, “that the market is ready for the quality that LANWA offers, if and when we communicate the quality we deliver in a meaningful and accessible way to the end consumer.”

“LANWA Steel Centres is all about delivering that promise of quality, under one roof”, said the spokesman, in closing.