Tops global effective rankings for the second time in four years 

BBDO was named the Most Effective Agency Network in the World by Effie Worldwide on 19 June. This is the second time that BBDO has achieved this honour in the four years that the Global Effie Effectiveness Index has been in existence. BBDO was also ranked #1 in the inaugural Global Effie Effectiveness Index in 2011.

The Effie Effectiveness Index reveals which companies are the most successful at creating ideas that deliver results as determined by their performance in more than forty global, regional and national Effie programmes around the world. The Index recognises the architects of the most effective marketing communications ideas from around the world, determined by their success in more than forty national and regional Effie Award competitions.

Neal Davies, President and CEO of Effie Worldwide, said, "Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work.  Since the Effie Effectiveness Index was launched four years ago, the bar has been raised year after year for companies that are delivering the most effective marketing communication strategies, ideas and results."

Earlier this year, BBDO was named the Most Effective Agency Network in the Asia-Pacific, Europe and Latin American regions, which helped catapult it to the #1 position globally by a margin of nearly 250 points over its nearest competitor.

BBDO also had the most effective individual agency office. Last year’s runner-up, Sancho BBDO from Colombia, more than doubled its performance in 2014 to win the coveted title of Most Effective Individual Agency in the World.

The Gunn Report, which ranks an agency's performance across all of the most important industry award competitions, this year named BBDO the Most Creative Agency Network in the World. This means that, in 2014, BBDO was named both the most creative and most effective agency network in the world as determined by two independent rankings.

"Our goal is to be the most creative and effective agency in the world because great work works great for our clients," said Andrew Robertson, President and CEO, BBDO Worldwide.  "Topping both The Gunn Report and the Effie Effectiveness Index is proof of this relationship."

Said Santosh Menon, BBDO Lanka MD, “We are proud to represent the world’s most effective and creative agency right here in Sri Lanka with our BBDO Lanka operation. The work we do for our clients in Sri Lanka is also testament to our world class creative capabilities.”

For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report and for seven years, ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and chosen Agency of the Year multiple times by the leading industry trade publications.

About BBDO: BBDO Lanka is the Sri Lankan affiliate of the global BBDO network and soon after only its first year of operations was awarded Campaign Asia-Pacific magazine’s ‘Rest of South Asia Creative Agency of the Year 2012’ – Silver.

BBDO's mantra is "The Work. The Work. The Work." Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content. For eight years in a row, BBDO has been named the most creative agency network in the world in The Gunn Report, and for six years in a row, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won. In addition, BBDO has been named Network of the Year at Cannes five times and was also named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index. BBDO has been chosen Agency of the Year multiple times by each of the leading industry trade publications.
BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognise any and all forms of marketing communication that contribute to a brand's success. Since 1968, winning an Effie has become a global symbol of achievement. Today, Effie celebrates effectiveness worldwide with the Global Effie, Effie Asia-Pacific, the Euro Effies, the Middle East/North Africa Effies, the North American Effies and more than 40 national Effie programmes.

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies. Every brand and company ranked in the Effie Index has undergone rigorous evaluations of their case studies and work by expert industry judges to prove that their marketing achieved compelling results.