Etisalat Lanka reiterates its commitment to enrich the lives of Sri Lankans by supporting Colombo Fashion Week 2017 as the official Digital Solutions Provider.

Colombo Fashion Week is one of the subcontinent’s most anticipated fashion events, with showcases ranging from aspiring local designers to internationally renowned couturiers. The event aims to expand and develop the local fashion industry with a wide variety of initiatives. Colombo Fashion Week’s 14th annual event is themed ‘Celebrate Colombo’ highlights Colombo’s capacity for creativity and vibrancies; further uplifting the country’s tourism perspective promoting the rich culture through show collaborations with art, film, food, knowledge workshops, designer pop-ups, ethical fashion, and the emerging designer showcase.

“Colombo Fashion Week is a much awaited event which draws attention from across the globe. They have formed strategic partnerships with several leading Sri Lankan brands to elevate its status to an international level. It is fitting that, as a brand with a strong local and global presence, we at Etisalat are eager to uplift the fashion and arts industry through state of the art digital solutions,” stated Chief Executive Officer of Etisalat Lanka Sulaiman Al-kaabi.

Ajai Vir Singh, Founder and President of Colombo Fashion Week commenting on the partnership stated; “Technology plays a pivotal role in the progress of the fashion industry, enabling knowledge sharing at the disposal of your fingertips. Etisalat being our official digital solutions provider with its seamless connectivity and fortified digital infrastructure will enable us to share moments of this celebrated event with the world.”

Dedicated to meeting the ever-expanding challenges of today’s digital market, and bringing the world closer together Etisalat continuously enhances their customers’ experiences with comprehensive and user-friendly solutions. As a brand which has always been about people and believed in driving the dreams and passions of people Etisalat is geared to help ignite the ideas for business and homes through customised digital solutions.

Photo Caption: Chief Executive Officer of Etisalat Lanka Sulaiman Al-kaabi and Founder and President of Colombo Fashion Week Ajai Vir Singh pictured after signing the partnership for CFW 2017