New NESTOMALT PLUS with Oats

August, 21, 2017

~ Offers delicious goodness of Malt, Milk and Oats for an active lifestyle

Nestomalt, Sri Lanka’s favourite malted food brand, has further enhanced its nutritional profile with the launch of all-new Nestomalt Plus. Enhanced with the goodness of oats, the new beverage is tailor-made for modern consumers with a busy routine, to support them in living an active lifestyle. Packed with vitamins and minerals, and requiring only water to be added to its unique blend of malt extract, oats and milk, Nestomalt Plus is a quick and tasty source of nutrients and energy.

Said Norman Kannangara, Vice President - Beverages at Nestlé “Nestomalt has nourished generations of Sri Lankan families for more than half a century. As a household favourite that is deeply rooted in the local community, the brand has always held the wellbeing of consumers at its core. Due to the increasingly busy schedules of the modern Sri Lankan consumer, we are seeing a growing trend towards convenience but also a worrying lack of a balanced diet and active lifestyle. Nestomalt Plus was launched with oats to support our modern consumers’ nutrition and energy needs in a way that is tasty and convenient.”

Understanding that today’s modern consumer values fitness more than the generation before them, Nestomalt Plus will empower them to live an active lifestyle by supporting and encouraging popular lifestyle activities such as dance fitness, sports fitness, and gym and outdoor workouts.

Oats are popularly known to be rich in nutrients, containing carbohydrates, protein and fibre, as well as beta-glucan, which helps to naturally lower cholesterol re-absorption.

Said Shivani Hegde, Managing Director at Nestlé: “Nestlé’s purpose is to enhance quality of life and contribute to a healthier future. With a strong insight to our local consumers, we have been regularly innovating new products and renovating existing ones to offer tastier and more nutritious products for different consumption moments and lifestyles. Nestomalt Plus reflects our commitment to nurture a healthier generation, and support our consumers in living an active lifestyle.”

About Nestlé: Nestlé is the world’s largest food and beverage company. It is present in 189 countries around the world, and its 328,000 employees are committed to Nestlé’s purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and pets throughout their lives. It’s more than 2000 brands range from global icons like Nescafé or Maggi to local favourites like Nestomalt.  Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago.

Nestlé Lanka has operated in Sri Lanka since 1906. Being a local multinational, the company manufactures products locally, largely using local ingredients. Today, its portfolio comprises some of the country’s best loved brands, benefiting from its global expertise in nutrition, R & D network and stringent quality control procedures. It is one of the top four companies on the Colombo Stock Exchange in terms of market capitalization, and contributes to the livelihood of over 25,000 farmers. It has also been recognized as the Number 1 Most Respected Food and Beverage company in the country (LMD Most Respected Entities ranking for 2016).

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