September, 19, 2023
Baby Cheramy, the most loved baby care brand in Sri Lanka, has once again proven its excellence by securing the coveted title of "Best Baby Care Brand, Sri Lanka - 2023" at the esteemed Global Brand Magazine UK's Global Brand Awards. This recognition highlights Baby Cheramy's unwavering commitment to providing safe and trustworthy baby care solutions that have gained the admiration of parents around the world.
Azmara Mannan, Marketing Manager – Baby Care, Hemas Consumer Brands, expressed her delight and pride in the achievement. She stated, "Receiving the 'Best Baby Care Brand, Sri Lanka - 2023' retail award from Global Brand Magazine UK is a testament to the relentless focus on quality and innovation that Baby Cheramy brings to baby care products. We are honoured to be recognized on a global platform and are deeply grateful to our consumers for their continued support and trust."
Global Brands Magazine is one of the world’s largest brand publications and an awarding body in the United Kingdom, well renowned for its unbiased selection of brands across industries.
The Global Brand Awards, published annually by Global Brand Magazine UK, are a benchmark for excellence in the branding world. The awards, selected across a total of 28 categories sees a host of established global brands being recognized and is a validation of their standing amongst consumers. This year, the Retail Awards segment included the meticulous evaluation of numerous brands to identify the best in class across various categories. A comprehensive assessment was undertaken by the adjudication panel of Global Brand Magazine UK, which involved examining documents and publicly available data pertaining to the brands under consideration. The selection process is aimed to honour outstanding service delivery and celebrate remarkable performance with unparalleled global recognition.
Recently, Baby Cheramy embarked on a greater purpose to create a safer world for babies. This noble purpose has given rise to numerous initiatives, including the greatly successful 'Daru Patiyata Surakshitha Lokayak,' which is a parental educational program focused on inclusive parenting and early childhood development. Furthermore, Baby Cheramy also recently introduced the Baby Cheramy Safety Institute with the sole objective of uplifting safety standards and innovating baby care products of the highest quality. The institute consists of state-of-the-art R&D facilities, dedicated to alleviating the baby care industry.
The institute is a testament to Baby Cheramy’s understanding of the need to keep up with the ever-evolving dynamics of product safety, and its commitment to ensuring the utmost safety in their baby care products. This purpose-driven initiative also introduced an 8-step safety process, carefully guided by the Safety Institute, with the aim of delivering the utmost safety in baby care products for our little ones. The 8-step safety process encompasses, Collaborative Product Development with Consumers, Rigorous Selection of Ingredient Sources, Comprehensive Evaluation of Ingredient Quality & Safety, Scrutiny of Packaging & Design, Clinical Assessment and Testing, Implementation of World-Class Manufacturing Practices, Evaluation of Product Quality & Shelf Life, Continuous Enhancements and Ongoing Evaluation.
Shiyan Jayaweera, Director Marketing at Hemas Consumer Brands, remarked, "This international recognition stands as a testament to Baby Cheramy's unwavering dedication to providing safe and trusted baby care products for over 60 years to our consumers. I could not be happier with this historic win which further cements Baby Cheramy’s position as a market leader and as Sri Lanka’s most loved baby care brand. "
Baby Cheramy's accomplishment in the "Best Baby Care Brand, Sri Lanka - 2023" award under retail category underscores the brand's commitment to excellence, innovation and unwavering consumer satisfaction. As Baby Cheramy continues to raise the bar in the realm of baby care products, this prestigious accolade serves as a beacon of distinction, setting a new standard for the industry.