Bairaha Farms PLC won two prestigious awards namely SLIM Digis 2.2 Campaign as well as Digitalization Initiative of the Year at the FMCG Asia Awards 2022.

Bairaha Farms PLC was awarded with SLIM Digis 2.2 campaign for its pioneering initiative of braille book, done first time in Sri Lanka and this consists of chicken recipes written in braille to help visually impaired persons to prepare/cook their meals.

With the digitalization initiative, Bairaha has been able to offer superior browsing experience to shoppers through its revamped website. The users can access through any smart devices and enjoy shopping experience with ease.

Presently, online delivery is available through our revamped website to customers within the western province.

The Managing Director stated that in being able to win the above mentioned two awards in recognition of the services rendered covering the various segments of the consumers by following an inclusive strategy, gives great satisfaction to all at Bairaha.

He further stated that these awards that the company was able to achieve was because of the dedication and hard work of the Marketing Team of Bairaha Farms PLC.

Image Caption : From left: Naveen De Silva – Head of Human Resources, Mohamed Imtizam Wahid – Executive Director Operation, Yakooth Naleem – Managing Director/Chief Executive Officer (with the FMCG Asia award), Riyal Yakoob – Executive Director, Kumerini Candappa – Head of Sales & Marketing, and Ravin Madushanka – Brand Manager.