August, 10, 2018
Bairaha Farms PLC, Sri Lanka’s pioneer and leading chicken processors, marked its presence at the Pro Food Pro Pack and Agri Biz 2018 Trade Expo, held at the BMICH from August 3rd to 5th, 2018.
The company, already having achieved a major stake in the domestic consumer market as well as supplying to hotels and restaurants in Sri Lanka, is further attempting to promote Bairaha products among end-consumers in Sri Lanka.
Speaking at the Bairaha stall at the exhibition, Bairaha Farms PLC Brand Manager Ravin Madusanka said: “The main purpose of this is to promote our products range to our consumers, because we want to win the hearts of our existing & potential consumers and focused to satisfy further our consumers.”
“Apart from this we have planned to have a Facebook competition here, along with our Bairaha Chicken mascot who will represent us as Bairaha brand icon hereafter on social media, not in other aspects, and based on this we are planning to develop further a social media competition,” he added.
“Differing from Bairaha’s previous social media competition which saw the participation of renowned chefs, this time participants will be ‘housewives’, as they are the main end-consumer that Bairaha wants to promote their products among”, he said.
“Participants are selected through a Facebook competition on the Bairaha Facebook page and will be selected to take part in Bairaha’s innovative cooking session which allows participants to come up with their own unique recipes and cook them using Bairaha products. These products will be judged by a selected panel of professional chefs including the Bairaha Farms PLC Executive Chef Lankesh Paul, and the winners will be entitled to receive valuable gifts”.
Also speaking at the Bairaha stall, Bairaha Farms PLC Executive Chef Lankesh Paul said: “We provide opportunity to taste Bairaha products to our valuable consumers and provide opportunity to do cookery competitions by using Bairaha products. We are focusing on expecting something innovative and new from the housewives who will take part, to bring their recipes to us so that we can publish their innovative dish in a new recipe book.”
Bairaha Farms PLC, being the pioneer chicken processor in the country for well over 40 years, is the household name for quality chicken in Sri Lanka. The company is committed to develop innovative products for its customers’ convenience, ensuring food safety, whilst enhancing their nutritional value. The mission of the company is to provide superior quality poultry and meat products that nourish people’s health.
Photo captions: (bove) Crowds gathering at the Bairaha Stall and (below) one of many demonstrations conducted by Bairaha