Preparations have been made to bring 23 contestants who have qualified for the final round of the Chinese Universal Beauty Queen Contest to Sri Lanka as a strategy to attract more Chinese tourists to the island.

It was revealed during a media conference in Colombo that these 23 Chinese Beauty Queens would tour Sri Lanka from 25 August to 01 September.

This tour is an official part of this contest and following the regional selections the final pageant of the Chinese Universal Beauty Queen Contest would be held on a grand scale in Shanghai on 13 September.

The intention is to attract more Chinese tourists towards Sri Lanka since this tour of these beauty contestants gains much prominence among the Chinese media.

While around 55,000 tourists have arrived in Sri Lanka last year, this number increasing by about 90 percent as compared to 2013 is a very significant feature.

Bringing the Chinese beauty contestants to Sri Lanka has been organized and hosted by the Cinnamon Grand Hotels and resorts while their flight is being sponsored by SriLankan Airlines.

The organizers say that since Emmy winner Chinese-American television presenter Yue-Sai Kan is vastly popular in China this would be an additional advantage to make Sri Lanka popular among Chinese tourists.

This Chinese beauty pageant is being organized as a production of Yue-Sai Kan.

While speaking to adaderanabiz.lk on the programme to bring down the Chinese beauty contestants to Sri Lanka, Vice President of John Keells Group Ajit Gunawardena said that they would be hosted while giving prominence to Sri Lankan hospitality and that they would be taken around the best tourist attractions in Sri Lanka.

It is vital to promote Sri Lanka’s tourism potentials within the world’s largest tourism market in China, added Ajit Gunawardena.