manusath-derana

Biggest trade show of the year – ‘Singer Life Style Fiesta 2019’

November, 7, 2019

On November 22, 23 and 24 at BMICH

Singer Sri Lanka's annual flagship trade show, the ‘Singer Life Style Fiesta’, will be held for the ninth consecutive year at the Sirimavo Bandaranaike Hall, BMICH on 22nd, 23rd & 24th November 2019.

The most awaited and biggest annual shopping exhibition will line up array of products of world renowned brands, allowing consumers to choose from a range of thousands of brand new products under one roof.

Singer Srilanka implies the Life Style Fiesta exhibition as reciprocal gift with gratitude to all citizens for placing it as the best brand of the country. The family oriented exhibition is certainly not restricted to technological enthusiasts but it caters to all household needs of house wives, students, entrepreneurs and all other customers representing all segments of the society. ‘Singer life Style Fiesta’ is an extraordinary event developed gradually from its birth in 2011 up to now. Product variation is at its intense where over 1500 product availabilities are assured from all household appliances to industrial goods such as industrial sewing machines.

By winning the Best Brand award over the past 13 years Singer has become the supreme trade name in Sri Lanka. Singer, which introduces internationally powerful brands to their customers every year, has added ‘John Deere’ which is among the top 50 internationally ranked brand names and ‘Indesit’ a highest selling home appliances brand in Europe to its product portfolio in 2019.

At the ‘Singer Lifestyle Fiesta 2019’ Sri Lankan consumers are privileged to experience latest models of some brands which are planned to introduce to the Sri Lankan market in the near future. Many prestigious electronic brands, Sony, Samsung, Sharp, Hitachi, TCL and Skyworth will be showcased while displaying home appliances under world renowned brands, Beko, Panasonic, Moulinex, Prestige, Tefal and Kenwood. There will also be latest high tech mobile phones from the leading manufacturers, Huawei, Apple and Samsung. Latest models of Computers and Laptops under the brand names of Dell and Azus also added to the lineup.

Well-known bands and artists including Bhathiya & Santhush will be performed on all three days adding the beauty and style to the shopping fiesta. As same as past years, popular chefs will have live demonstrations of their culinary skills by using Singer kitchen appliances. Popular fashion models in Sri Lanka will be featured in the glamorous fashion shows and the audience will be amazed with an unforgettable surprise with the magic shows by talented magicians. There will be a separate kids’ play area to keep the parents at ease. In addition to the Singer trade outlets, small entrepreneurs around the country also will be accommodated to sell their various essential items to fulfill other needs of consumers’. Entrance ticket draws also will take place all three days where attractive gifts could be won.

Singer Sri Lanka Marketing Director Kuma Samarasinghe launched this ‘Singer Life Style Fiesta’ for the first time in 2011 and today it is reported to be the most popular trade exhibition ever in Sri Lanka.

“When planning the first exhibition, I wanted to give our Sri Lankan consumers the experience of an international trade fair and thereby elevate Singer Srilanka PLC to an unparalleled level. I’m really proud that we have achieved that target as it was not an easy task. In Srilanka almost every house has at least one Singer product in their house. ‘Singer Life Style Fiesta’ originated 8 years back and has grown over the past years into an outstanding timely event held just before the festive season.” Said Kumar Samarasinghe.

He further added “This exhibition offers the latest technological and lifestyle trends. So we put all our effort to bring down the latest brand new products of world famous brands launched with the latest technology, to the exhibition. World’s best brands can be purchased here with attractive offers and discounts. Customers are privileged to experience the latest technology of over 50 world renowned brands under one roof. Now it is a custom of many people who come here to purchase house hold items and office equipment for the use of the following year. We are really happy to identify the growing number of customers to the exhibition and it is no more restricted to the locals but it has managed to attract the tourists also while travelling in Srilanka. Now there are few more similar exhibitions take place and we are honoured to create a trend and become the leader of such trade fairs in Srilanka. Apart from that it should be highlighted that the income we generate from the ticket sale of the exhibition will be used for several CSR projects we carry island wide throughout the year.”

Singer Sri Lanka invites all Sri Lankans to join with them to experience how ‘Life Redefined’ at the Singer Life Style Fiesta 2019 at BMICH on 22nd, 23rd and 24th November 2019.