October, 8, 2019
German auto giant BMW re-affirmed its commitment to the Sri Lankan market and its decades long partnership with Prestige Automobile (Pvt) Ltd (PAPL) – the only authorized importer in Sri Lanka to sell, service and repair BMW & MINI vehicles – with a recent visit by the Managing Director of the BMW Group Asia, Mr. Christopher Wehner accompanied by BMW Group Asia Sales Director, Ms. Veronika Hammond, and Sales Channel Development and Customer Management Director, Mr. Lee Hwee Siong.
The team was here to broaden their understanding about the Sri Lankan market for BMW, ably managed by sole-authorized dealer Prestige Automobiles (Pvt) Ltd for the past 24 years, and to extend their further support in offering a bespoke models mix and pricing strategy tailored to the local market dynamics. BMW Asia is keen to strengthen its ties with its exclusive local partner, and has extended its support to Prestige Automobile (Pvt) Ltd’s growth plans. Fully extended state of the art service facility delivers the ultimate service & repairs through country’s only BMW trained & certified technicians to maintain your ultimate driving machine at its peak. Sticking to the BMW true values and only using the finest materials such as “Brand New” parts, special tools & certified BMW software PrestigeAutomobile maintains the highest global standards that one could expect from any International BMW dealership.
Expressing his appreciation of the long-standing relationship with Prestige Automobiles (Pvt) Ltd, Christopher Wehner, Managing Director of BMW Group Asia said, “Sri Lanka is a fast-growing market with immense potential. Therefore, we are delighted to continue our successful collaboration with Prestige Automobile to further strengthen the brand’s presence in the country. We are confident the team is well-equipped to deliver an exciting, engaging and enriching brand experience to our customers for years to come”.
Prestige Automobile (Pvt) Ltd has stood out as one of the foremost authorized BMW dealerships in the Asia Pacific region, achieving the best year-on-year growth in the entire region in 2018 and receiving the highest scores in the group’s International Retail Standards audit. BMW Sri Lanka has also been lauded by the BMW Group Asia for being part of an elite group of dealerships in the worldwide BMW network to consistently scoring highest marks.
Emphasizing the importance given to maintaining the exacting standards set by BMW Group, and the BMW Sri Lanka team’s commitment to exceeding expectations over the years, Prestige Automobile (Pvt) Ltd Director- Sales and Marketing, Niranga Peiris said, “Prestige Automobile has consistently maintained a “Customer Centric” culture to ensure the precision German machinery of BMW is kept in the best shape, with constant investment into developing service capabilities. The visit in September of this year by the BMW Asia leadership was a further endorsement of their commitment to Prestige Automobiles (Pvt) Ltd – the only certified agent to sell or repair BMW cars in Sri Lanka according to BMW stipulated global standards– to enhance our capacity and support the international certification of our sales and after-sales staff. The group also takes active ownership to develop the product and technical knowledge of our BMW Sri Lanka staff to enhance the overall customer experience.”
The year 2020 will mark 25 years since Prestige Automobile (Pvt) Ltd got behind the wheel. BMW Group Asia will release several special edition cars to the local market to celebrate this key milestone and to endorse their enduring partnership with BMW Sri Lanka. Prestige Automobile (Pvt) Ltd is also planning several innovative Sales & After Sales initiatives to set benchmarks on industry standards through their 25 years of expertise whilst making it the most memorable year thus far in their long yet well worthy journey of 25 years as the BMW experts in Sri Lanka.
Prestige Automobiles (Pvt) Ltd has carved a niche in the luxury vehicle segment in Sri Lanka, with 25 years of trailblazing leadership in the premium auto market. The company has maintained a reputation as having one of the finest after sales service in the country, maintaining exclusive rights to service and repair BMW and MINI cars, with authorized tools, technology, and service infrastructure.
Niranga Peiris - Director Sales and Marketing
Mr. Christopher Wehner, Managing Director of BMW Group Asia