Brands IMC, an industry specialized Public Agency with expertise in the Hospitality, Food and Beverage, Technology, Finance, Education and the Healthcare sectors, recently signed a partnership with Bookingwhizz ISL (Private) Limited, Sri Lanka. BookingWhizz, headquartered in England is a global technology provider of CRM, guest management,  and direct booking facilities targeted exclusively for the hotel industry.

The aim of the MOU is to extend Brands IMC’s  public relations and promotional service offerings for clients in the hospitality sector, by leveraging the expertise of BookingWhizz, that has a complete product portfolio comprising of a wide range of powerful in-house solutions and services which helps drive more direct guest room bookings and memorable guest experiences.

BookingWhizz provides personalized experience to guests through an intelligent platform, that allows hotels to take control over the direct booking process and guest relationships, helping to boost revenue, enhance operational efficiency, and return on investment. BookingWhizz has a presence in over 170 cities in over 1,000 hotels providing fast, simple, and realistic solutions for over 12 years.

Specializing in transforming the profitability and reputation of hospitality businesses by cultivating and promoting brand stories and the unique experiences they offer, Brands IMC’ s current portfolio of clients in the hospitality industry includes boutique and luxury resorts in Sri Lanka,  Maldives, India, Indonesia, Thailand, Philippines, Vietnam and Africa.

Through the partnership with BookingWhizz, Brands IMC will now extend to their hospitality clients, facilities comprising of a Hotel Booking Engine, Hotel CRM & Loyalty System, a Hotel Sales Distribution Platform, and Hotel Marketing Solutions. This in turn will help hotels to transform their website into a powerful sales tool, strengthen relationships with guests and indulge them throughout their entire guest journey.

Executive Director and Branch Head for Brands IMC in Sri Lanka, Thushari Bandara stated “having looked at the boutique and luxury hotel industry post Covid, and the strategies needed to increase visibility, brand recognition and sales, as well as to navigate through the clutter created by all the Instagramming and influencing happening in the industry, we wanted to design a product to help boutique and luxury hotels strengthen their  value proposition and create impact driven customer loyalty programs. The service portfolio and expertise offered by BookingWhizz strongly complemented these requirements, making them our ideal partner in this journey. “

Managing Director of Bookingwhizz ISL (Private) Limited, Sutheash Balasubramaniam added “we have continued to grow and establish solid relationships with some of the key hotels and resorts in key regions across the world. Despite the current situation, the industry continues to look at various new and innovative opportunities and we are extremely proud that BookingWhizz caters to their many needs within the sector. This partnership with Brands IMC gives us the opportunity to work towards supporting the boutique and luxury hotel industry achieve all their goals in a well thought out manner in terms of public relations, branding and sales.”

Brands IMC and BookingWhizz through their recent partnership, will combine their expertise, to drive competitive positioning and build brand reputation and engagement for the boutique and luxury hotel industry, both locally and internationally.

Photo caption : Sutheash Balasubramaniam and Thushari Bandara at the MOU signing