August, 9, 2018
The FMCG arm of C.W. Mackie PLC/Scan Products recently entered into a Memorandum of Understanding with Sri Lanka Institute of Marketing (SLIM), with the aim of professionally qualifying their sales force with a Diploma in Sales.
Having awarded the Diplomas for the first batch of 16 field sales force members in 2017, this official partnership is continuing for the second time. The President of SLIM- Pradeep Edward and the CEO- Sanath Senanayake together with Mangala Perera, the Executive Director of C.W. Mackie PLC, Jerome Jayasinghe, the COO/Sales & Marketing and Geeth Wickramatunga, the Group HR Manger participated at the signing of the MOU at the C. W. Mackie PLC Head Office in Colombo.
The agreement will facilitate the selected 16 members of the field sales force of Scan Products Division/C.W. Mackie PLC in upgrading their professional skills and the competencies in the field of sales and marketing. This qualification will enable and empower the staff to progress to the National Diploma in Sales Management (NDSM) and leads to the Postgraduate Diploma qualification of SLIM.
The President of SLIM, Pradeep Edward stated, “The corporate sector in Sri Lanka has maintained confidence in SLIM corporate programmes, as these programmes effectively contribute towards enhancing the performance of their employees. The educational pathway created by SLIM programmes can help any employee in the corporate sector steer their careers. SLIM programmes gear professionals to stand as equals with their global counterparts”.
Commenting at this occasion Mangala Perera, the Executive Director of C.W. Mackie PLC said, “We are happy about the professional upliftment the previous batch has achieved upon the completion of Diploma in Sales, conducted by SLIM. Hence the Company has decided to continue the same Diploma with the intention of professionally qualifying our field sales staff. C.W. Mackie PLC appreciates SLIM’s attempts in customizing this corporate programme, considering the Company’s interests as well as the modern trends in the field of marketing.
He further added that “similar to the previous batch, I believe that the second batch will maximize this opportunity for the betterment of their role as sales force members in the Company as well as for their professional life”.
The CEO of SLIM, Sanath Senanayake stated, “The corporate sector in Sri Lanka has endorsed SLIM training programs due to their effectiveness in enhancing the performance of their employees. SLIM is committed towards working with the marketing fraternity in the country to provide them with the highest levels of support in developing the industry”.
The MOU forms part of SLIM’s commitment to support educational initiatives in the marketing fraternity, and to encourage and promote professional marketing skills in the country. SLIM has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka through education, training and development.