September, 10, 2026
Beijing, Malaysia and Pearl Bay set to deliver another year of unforgettable experiences for policyholder families
Some journeys are measured in miles, others are measured in memories. Ceylinco Life’s Family Savari, launched last week for the 20th year, has been creating the latter, bringing generations of policyholder families together for experiences to treasure long after the journey home.
Sri Lanka’s biggest and longest-running life insurance customer promotion returns with another trio of popular destinations, China, Malaysia and Pearl Bay, continuing this two-decade tradition of rewarding customers not simply with prizes, but with something far more enduring: time together and memories to share.
Ceylinco Life has announced that the landmark 20th edition of Family Savari will take five winning policyholder families, comprising 20 people, to Beijing; another 10 families, or 40 people, to Malaysia; while 250 families, totalling 1,000 people, will enjoy a day of fun and excitement at Pearl Bay.
Both new and existing Ceylinco Life policyholders are eligible to participate, with selection based on their life insurance policies and retirement plans.
The milestone edition also continues the much-loved tradition of having Ceylinco Life’s celebrity brand ambassadors Roshan Ranawana, his wife Kushlani and their son Minneth join the winning families, adding another dimension of fun and companionship to the Family Savari experience.
But while each year brings a new generation of winners, the idea at the heart of Family Savari has remained remarkably constant: that the greatest rewards are often the experiences shared with the people who matter most, the company said.
That philosophy has sustained the promotion for two decades, through changing consumer expectations, evolving market dynamics and periods of challenge and uncertainty. Rather than being a one-off campaign, Family Savari has become a continuing expression of Ceylinco Life’s commitment to its customers, one that has grown into a much-anticipated annual tradition.
“Reaching the 20th edition of Family Savari is a very special milestone for us because it represents much more than the longevity of a promotion. It represents two decades of a unique relationship with our customers,” Ceylinco Life Director/Chief Operating Officer Mr Samitha Hemachandra said. “Markets evolve, customer expectations progress and the world around us can change dramatically, but the value of family never does. For two decades, we have continued to invest in Family Savari because we believe that giving families the opportunity to travel, laugh, explore and create memories together is one of the most meaningful ways we can say thank you for the trust they place in us. As we celebrate the 20th edition, we are proud of the journey we have shared with generations of customers and excited to create another chapter of memories with them.”
Over its first 19 editions, Family Savari has touched the lives of more than 11,000 families, representing approximately 37,000 people. Its journeys have taken winning families to destinations including Australia, Italy, England, Germany, Switzerland, Japan, France and Türkiye, as well as closer-to-home adventures in China, Dubai, Malaysia and Singapore.
The 20th edition of Family Savari represents both a celebration of the past and an invitation to look forward. With this year’s destinations, another group of Ceylinco Life families will soon have the opportunity to turn a policyholder reward into a family story of their own. And that, perhaps, is the enduring magic of Family Savari: destinations may change, photographs may fade and years may pass, but the memories created together remain.
Ranked Sri Lanka’s most valuable insurance brand in the 2026 Brand Finance ranking of the country’s 100 Most Valuable Brands, Ceylinco Life was also voted the ‘Peoples Life Insurance Service Provider of the Year’ for an unprecedented 20th consecutive year at the 2026 SLIM Kantar Peoples Awards. The Company, which has been recognised as the Best Life Insurer in Sri Lanka by World Finance for 12 consecutive years, offers innovative insurance solutions that protect and de-risk the ambitions of millions of policyholders and their family members.
Photo caption: Ceylinco Life's Family Savari winners of last year on holidays in China and Malaysia and at Pearl Bay
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