Driving growth is one of the most challenging tasks for organisations, with Sales Teams consistently having to deliver more – be it market share, profit, retail outlets, distribution, sales, agents, cash availability, orders and turnover while achieving high targets.

Empowering sales personnel to realise their goals through innovative strategies, the Colombo Leadership Academy’s ‘Strategic Sales and Distribution Management’ programme comprises content that will give sales personnel the strategic insights and enhanced competencies required to succeed in this highly-competitive and ambiguous business environment.

The programme is designed for those operating in the FMCG, F&B, personal care, household care, dairy and frozen products, pharmaceuticals and paints and hardware industries. The programme is most beneficial for heads of sales, marketing managers, sales managers, regional managers, business development managers, modern trade managers, key account managers, brand managers and entrepreneurs.

The comprehensive strategic content of the programme comprises: Strategies to drive an organisation’s overall performance; Structuring the correct sales force size; Using strategic sales forecasting as a key performance driver; How to overcome challenges in the appointment of regional distributors; Challenges in obtaining bank guarantees; How to increase retail outlet penetration; How to use market segmentation strategy to map sales territory size; Sales expense budgeting and setting measurable KPIs; Executing the sales strategy; Increasing product distribution/ROI/market return policy; Using technology for sales tracking and trend observation; Designing and developing sales incentives and reward programmes and Designing the right career path, recruitment and retention of motivated staff.

The programme is an ideal opportunity to learn from industry leaders who themselves have been instrumental in driving corporate success – Nuwan Wimalana, Metha Abeyagunawardene, Riaz Hassen and Ian Ramsden.

Nuwan Wimalana is Group CEO of Delmege Group and former National Sales Manager Coca Cola and Sales Mangers Nestle’s Confectionery / RTD. He has over 30 years of experience in the diverse FMCG industry. Metha Abeyagunawardene, with close upon 45 years experience in local and multinational companies in the field of sales and distribution, has vast experience in developing successful sales strategies.

Riaz Hassen is Sri Lanka’s foremost leadership and success coach and is a member of the Strategic Management Forum UK and The Leadership Circle, and a Director of a diversified conglomerate. Ian Ramsden, with over 40 years of experience in marketing, is Director of Strategy at Direct Solutions Ltd., Sri Lanka’s leading response marketing company.

The investment of Rs. 32,000 per delegate includes all workshop material, lunch and refreshments. A group offer is also available, where three delegates from one organisation can participate at Rs. 28,000 per delegate. The programme is scheduled for 24 November from 9.00 a.m. to 5.00 p.m. at The Kingsbury Hotel, Colombo.

Event partners are The Kingsbury, The Leadership Circle, Limelight Public Relations, Direct Solutions, Metropolitan and MEC. Reservations will be taken on 0720 865 000 or 0720 865 001, inquiries@cmbleadershipacademy.com or by visiting www.cmbleadershipacademy.com

Photo caption: (Above) Metha Abeyagunawardene (left) and Nuwan Wimalana. (Below) Riaz Hassen (left) and Ian Ramsden