June, 22, 2018
Living up to the vision of ‘Farm to Fork’, pioneer in Sri Lanka’s poultry sector, CRYSBRO, arranged a media tour recently aiming to establish a more close relationship with its customers by showcasing their quality measures and hygienic methods.
Crysbro operates among 17 business locations centralized through 6 core companies out of which, 4 locations were visited by the media crew - Kurunegala Fortune Agro industries the latest and the most modern feed mill in Sri Lanka, Galgamuwa the Largest closed House Broiler Farm, state-of-the-art hatcheries situated in Nawalapitiya and the processing plant located in Gampola. It was exposed that all factories are fully automated with less human involvement under extreme hygienic procedures.
The first destination of the media visit was the fully automated Kurunegala Fortune Agro Industries feed mill which has given the local farmers the benefit of direct selling rather than involving a mediator, the system is managed to ensure every farmer gets paid immediately after the stocks are collected. Fortune Agro feed industries is also an establishment to follow eco-friendly processes.
“Although our establishment contains the sufficient storage and purchasing capacity together with the required labour and machinery to produce 400 Metric tons of poultry feed per day, the daily production remains at an estimated 200 Metric tons due to insufficiency of raw material, if the authorities encourage the local farmers to elevate maize production the possibilities are endless” Fortune Agro Industries (Pvt.) Ltd, Engineer, Lalith Bandara stated.
Winner of the ‘Haritha Sathkara Green Award 2017’, Wayamba Development (Pvt.) Ltd also known as the Galagamuwa Farm is one of CRYSBRO’s closed house broiler farms which breeds approximately 35%-40% of CRYSBRO Chicken, operated by fully automated temperature levels, light and air systems as well as feeding and water systems. “With the current technological facilities and available space we supply 500 Metric tons of chicken to CRYSBRO processing farms on a monthly basis, which will only continue to grow in the future.” Wayamba Development (Pvt) Ltd, Senior Manager, Lalith Wickramasinghe added.
Nawalapitiya Midland Breeders was the third stop in the agenda which is the main breeding base responsible of providing hatchlings to both CRYSBRO and the public market. Further elaborating the farm procedures Midland Breeders (Pvt) Ltd, Business Unit Head, Prasanna Sampath Vithanarachchi said “Hatchlings bred within Midland Farms attain the best quality standards due to the international hygienic methods practised throughout the breeding process under the supervision of highly qualified personnel.
The journey concluded at the CRYSBRO Processing and Packaging Factory located in Gampola, where the final product is processed, packaged, categorized and transported to the open market. “Our top most priorities are maintaining maximum hygienic levels and assuring that the end product meets the required quality standards. We are proud to be the only distributor for corn fed chicken and our entire team is obliged to deliver a product which is well bred and rich in nutrients” CRYSBRO Processing and Packaging Factory, Business Unit Head, W.D.M.K Dissanayake said.
As witnessed by the media crew, CRYSBRO integrates in extensive farmlands, Sri Lanka’s largest and most modern feed mills, grandparent and parent bird farms, broiler production centres, ultra-modern processing and packaging facilities and refrigerated distribution fleets to offer an end product enriched with safety, quality and nutrition.
Established in 1972 with just 100 chicks and a vision to become a market leader in terms of quality, freshness and innovation, CRYSBRO has grown at a steady pace and in the decades since, has emerged as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. This thriving Farm-to-Fork’ concept has been at the core of our success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.
Photo caption: (Above) Farm's Pride (Pvt.) Ltd, Process & Packing
(From left) Lalith Bandara, Site Engineer at Fortune Ago (Pvt.) Ltd; Lalith Wichramasinghe, Senior Manager, Wayamba Development (Pvt.) Ltd; Prasanna Sampath Vithanarachchi, Business Head, Midland Breeders (Pvt.) Ltd; Ranjana Mahindasiri- Group HR & Admin. Manager of Farm's Pride (Pvt.) Ltd and W.D.M.K Dissanayake, Business Unit Head, Farm's Pride (Pvt.) Ltd, Process & Packing