~ Assists employees and neighbouring communities to adopt healthier lifestyles

Crysbro, a forerunner in Sri Lanka’s poultry industry launched the ‘Suwa Shakthi’ programme with the assistance of the regional Medical Officer of Health (MOH) at 17 locations island-wide to promote healthy living amongst its employee base and their families. In essence, ‘Suwa Shakthi’ programme strives to ensure the wellbeing of Crysbro employees through offering initial medical checkups followed up by directing them to obtain further medical care at relevant hospitals. As part of the programme, employees from all 17 areas will benefit from informative sessions designed to impart valuable tips on healthy living.

Crysbro dedicated the months of August and September (2018) to focus on health and safety of employees. Accordingly, the Company facilitated a number of vital medical tests such as eye checkup, blood tests, kidney function tests as well as gynecological examinations.

In addition, Crysbro plans to conduct a series of community development programmes such as refurbishing hospitals and conducting maternity and pediatric clinics through the ‘Suwa Shakthi’ programme.

Speaking about the programme aspirations, Ranjan Mahindasiri, Manager – Human Resource and Administration – Crysbro said, “Encouraging our employees to adopt healthy lifestyles will directly improve their ability to contribute to the growth of the Company. Moreover, the wellbeing of their family members will too be a secondary contribution to improving employee efficiency. The overall benefit of promoting health and wellbeing of our employees will be felt by the community which will function better and invariably adopt better living standards.”

Crysbro has initiated and continues to implement a number of Corporate Social Responsibility (CSR) and Employee wellbeing commitments. The ‘Sisu Diriya’ programme provides assistance to children of employees and the neighbouring communities to pursue academic success. The ‘Diri Saviaya’ programme revolves around assisting the farming community with which CRYSBRO closely works to elevate their standard of living.

CRYSBRO’s ‘Praja Aruna’ programme provides assistance to build and refurbish employees’ homes while also investing in infrastructure development in rural areas. ‘Crysbro Next Champ’ engages in introducing upcoming young athletic talent to the nation and guiding them to pursue successful careers.

Established 46 years ago, CRYSBRO has grown at a steady pace to become a Group of companies with 6 subsidiaries and an employee base comprising 1100 individuals. CRYSBRO operates among 17 business locations and markets 39 poultry products. Today, CRYSBRO has grown at a steady pace to emerge as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms and feed mills. The thriving ‘Farm-to-Fork’ concept has been at the core of the Company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer. CRYSBRO uses world class technology and a computerized system to ensure the high quality, nutritious value and the safety of its products in the most natural way.

Photo caption: The “Suwa Shakthi” medical camps in progress