The campaign drove strong performance across official brand stores, with orders growing nearly 8x and store visits increasing 5x during Daraz Sri Lanka’s mid-year shopping event.

Daraz Sri Lanka’s 7.7 Super Savings Sale has opened with strong momentum for DarazMall, as shoppers turned to official brand stores, Brand Rush Hour deals and flexible payment options during the campaign’s early days.

Brand Rush Hour emerged as one of the biggest highlights of the campaign, helping create high-intent shopping windows as customers across Sri Lanka explored deals from leading local and international brands. This strong customer engagement translated into significant gains for DarazMall brand partners. Official brand stores recorded nearly 10x growth in sales compared to the previous campaign period, while participating brands saw nearly 8x growth in orders. Customer visits to official brand stores also increased 5x, reflecting growing demand for trusted branded shopping online.

The opening Brand Rush Hour, which ran from 6 July at 8 PM to 7 July at 2 AM, played a key role in driving early traction. With more than 100 participating brands offering flat 50% off deals, selected brands recorded nearly 10x sales growth compared to business as usual.

Payment partner offers further supported customer demand. KOKO’s flat 30% off on all Brand Rush Hour brands, along with additional discounts on selected brands, helped make branded shopping more accessible. Average order value increased 3x, indicating stronger customer appetite for planned and higher-value purchases.

Beyond the numbers, the performance highlights the strength of the wider Daraz ecosystem. By bringing together leading brands, banking partners, KOKO, creators, influencers, sellers and logistics partners on one platform, Daraz 7.7 is creating value across the retail journey while helping customers access authentic products, better prices and more flexible ways to shop.

Speaking about the campaign performance, Rukshan Xavier, Managing Director, Daraz Sri Lanka, said: “DarazMall’s performance during 7.7 reflects the growing demand for trusted branded shopping online. Brand Rush Hour has played an important role in creating high-intent shopping moments, helping customers discover stronger deals from trusted brands while enabling our partners to reach more shoppers. By bringing together official brand stores, KOKO offers, banking partners and the wider Daraz ecosystem, 7.7 is creating meaningful value for customers and brands across Sri Lanka.”

As the 7.7 Super Savings Sale continues until 17 July, customers can explore DarazMall offers through the Daraz app and website.