Diva Fresh, Sri Lanks’s most trusted local laundry care brand, has unveiled its newly improved washing powder, introducing enhanced Stain Fighter Technology and Perfume Booster, and Optical Brightener Technology that helps clothes retain a cleaner, more vibrant appearance. Complemented by a renewed focus, it is now the ideal solution for day-to-day stains, the relaunch is backed by over 20 years of Diva's trusted heritage and is designed to make tackling everyday laundry challenges easier, faster, more affordable, and more effective for Sri Lankan families.

Sweat shirt collars after the daily commute to muddy school uniforms, food spills, coffee, tea, and sauce marks from busy mealtimes, day-to-day stains are a constant part of everyday life. Understanding these everyday challenges faced by mothers and families, Diva Fresh has been reformulated with an advanced Stain Fighter Technology that penetrates deep into stains, breaking them down into smaller particles for quicker and easier stain removal during every wash. The improved formula is specifically designed to target day-to-day stains that accumulates on collars and cuffs due to sweat, mud, and vehicle emissions, while also effectively tackling common food and dusty stains, helping clothes look cleaner and fresher with less effort.

Beyond superior stain removal, Diva Fresh continues to deliver exceptional value for money across its range. The 60g sachet of washing powder offers an extra 10g compared to many competing brands in the same price category.

As a brand trusted by Sri Lankan households for more than two decades, Diva has consistently evolved to meet changing consumer needs through meaningful innovation while maintaining the quality and reliability consumers have come to expect.

Praneeth Kolonnage, Brand Manager for Diva Fresh at Hemas Consumer Brands, added, "Today's consumers expect products that deliver both performance and affordability. With the relaunch of Diva Fresh, we've strengthened our stain-removal capabilities while ensuring consumers continue to enjoy better value through our attractive pack sizes and pricing. Whether it's a working mother managing a busy household or a student living away from home, Diva Fresh has been designed to make laundry simpler and more economical without compromising on quality."

With its enhanced performance, affordable pricing, and trusted heritage, Diva Fresh continues its commitment to delivering practical laundry solutions that meet the evolving needs of Sri Lankan consumers. As the ideal solution for day-to-day stains, the newly improved Diva Fresh helps families spend less time worrying about day-to-day marks and more time enjoying life's everyday moments.