Dynamic AV Technologies, the leading professional audio-visual solutions specialist, has joined hands with Softlogic Retail, to launch an extensive range of world class prosumer products with value for money propositions to customers. The company entered into the partnership after identifying that customers swiftly moved to digital solutions following the outbreak of COVID-19 in 2020, whether it was for purchasing groceries or indulging in entertainment.

“In this new socially distanced world, we identified a gap in the local market, where customers were looking for low-cost prosumer products so they can have that full experience of professional Audio-Visual equipment in their very own homes. Identifying this need, together with Softlogic Retail Pvt Ltd, we launched this prosumer range for customers who are looking for value in professional products without compromising on world-class quality.” said Malik Fernando, Managing Director, Dynamic AV Technologies (Pvt) Ltd. 

The extensive range of JBL products offered by Dynamic AV through the Softlogic Max showrooms will now include JBL EON ONE Compact, Desktop reference monitors, Closed back studio headphones, Multimode USB microphones, Analog mixers, and work at home bundles.

“The product range has been carefully selected with the objective of providing an elevated entertainment experience to our loyal customers at affordable prices, with attractive interest free monthly payment plans up to 60 months from leading banks. Customers will also experience the best customer service by our well trained sales staff at Softlogic Max showrooms which are Softlogic’s premium customer experience destinations in the consumer electronics and durables segment.” Mohammed Rizvi, Chief Executive Officer, Softlogic Retail (Pvt) Ltd., stated, commenting on the partnership.

The acceleration of digital technologies has enabled lives to go on in homes. With businesses implementing work from home arrangements and students undergoing blended learning; digital technologies have become more essential today. As such, the need for an immersive and high-quality AV technology is highlighted by the reliance of companies and education institutions on these technologies, which allows them to communicate more effectively. Dynamic AV Technologies always looks to facilitate the local market not only by providing products but using those products to form a solution and ensure that solution enhance the user’s experience.

AV technology has now become important to facilitate socially distanced events in the post-pandemic world, especially when it comes to the coordination of these technologies. “We built technology bundles to respond to changing needs and introduced new thinking to how we support our customers,”  continued Malik Fernando, “with the new prosumer range customers now have access to an array of products and solutions that would allow them to carry on their work in this “new normal” world.”.

Caption : From Left to Right: Ruwan Attanayaka, Senior Product Manager of Softlogic; Mohan Abeyasinghe, Deputy Charman of Dynamic AV Technologies, Mohammed Rizvi - CEO of Softlogic Retail,   Malik Fernando, Managing director of Dynamic AV Technologies and Dhanushka Fernando, Director/ COO of Dynamic AV Technologies.

About Softlogic

Softlogic Holdings PLC is a diversified conglomerate in Sri Lanka and is known to be one of Sri Lanka’s most dynamic and progressive conglomerates, with industry leadership in six business verticals - ICT, Healthcare, Retail, Financial Services, Automobiles and Leisure. The Group employs over 11,000 people in Sri Lanka and Australia and operates with an asset base of over USD750 Million to generate an annual turnover of more than USD420 Million. Softlogic’s diverse industry portfolio is a key factor to its ability to create value, providing it with the choice to make investments across a broad spectrum of businesses, wherever we perceive the opportunity to enhance sustainable returns to its shareholders. The Group’s representations and strategic alliances with reputed global institutions and large multinational corporations confirm its unparalleled local stature.

About Dynamic AV

Dynamic AV Technologies (PVT) LTD is one of Sri Lankas leading professional audio-visual solutions specialist. Since its inception in 2008, Dynamic AV has been in the fore front of Sri Lanka’s Audio-visual industry, leading the way in innovation. the company is the number one provider in end to end audio visual solutions, with a work force of over 100 members. Dynamic AV is responsible for executing some of the largest Audio-Visual projects in the country along with securing exclusive partnerships with world renewed brands. Having achieved total dominance in the conferencing and interpretation market segment the company's success lies in constantly delivering unmatched Audio-Visual experience to its clientele.