• Female entrepreneur expands her specialist waxing salon chain through a new collaboration with Tip & Toe India, taking a Sri Lankan-founded brand into another international market.

From a single salon in Sri Lanka to an expanding presence across South Asia, female entrepreneur Durga Kenny is taking her homegrown beauty brand, BeWAXed, to new international markets with the launch of its latest location in New Delhi, in collaboration with Tip & Toe India.

The new BeWAXed outlet, opening at Tip & Toe in Meharchand Market, Lodi Colony, marks another milestone in Kenny’s journey to build a Sri Lankan beauty brand with regional reach and international ambitions.

Founded 13 years ago, BeWAXed was established with a clear purpose: to create a professional destination dedicated to waxing. Under Kenny’s leadership as Founder and CEO, the business has grown from a single Sri Lankan location into a specialist salon chain with a presence across Sri Lanka, the Maldives and India.

“Taking BeWAXed to Delhi is a very proud moment for me. What began in Sri Lanka has now grown into a recognised specialist waxing brand with the potential to expand across South Asia. Our collaboration with Tip & Toe India gives us the opportunity to introduce the BeWAXed experience to more clients in India while maintaining the standards and specialist approach that define our brand,” said Kenny.

Unlike traditional beauty salons offering a broad range of treatments, BeWAXed focuses on professional waxing and complementary skin-care services. Its approach brings together trained waxing specialists, high hygiene standards, carefully selected internationally recognised wax brands and consistent service protocols.

The Delhi opening follows BeWAXed’s expansion into Chennai, with existing locations in Adyar and Alwarpet. Through its collaboration with Tip & Toe India, the brand aims to combine its specialist waxing expertise with an established presence in India’s beauty and wellness sector.

The new location will deliver professional waxing services in accordance with BeWAXed’s established training, hygiene and client-care standards, extending the brand’s specialist approach to clients in the Indian capital.

For Kenny, the expansion represents more than the opening of another salon. It is a further step in building a Sri Lankan-founded enterprise capable of competing in international markets and establishing a distinctive presence in the region’s beauty and wellness industry.

With further expansion planned, her vision is to establish BeWAXed as one of South Asia’s leading specialist waxing salon chains, while proudly carrying a Sri Lankan beauty brand into new international markets.

BeWAXed Delhi

Soft Opening: 28 September 2026 Location: 2nd Floor, Tip & Toe, Shop No. 31, Meharchand Market, Lodi Colony, New Delhi 110003