Hemas Consumer Brands honoured its long service distributor partners from across Sri Lanka at its National Sales Awards – 2026 recently, recognising the dedication, consistency and entrepreneurial spirit that have helped bring some of the country’s most trusted household brands into millions of homes. The event celebrated long-standing partnerships built on trust, mutual respect and shared growth, while reaffirming the company's commitment to investing in the success of every distributor within its network. As one of Sri Lanka’s leading homegrown FMCG companies, Hemas Consumer Brands has built a portfolio of market-leading brands that compete successfully alongside global multinational players. Backed by decades of manufacturing excellence, continuous product innovation, a strong heritage and numerous local and international accolades, the company has earned the confidence of consumers across generations. Behind this success is an equally strong distribution network that ensures every Hemas product reaches retailers and consumers safely, efficiently and on time. The ceremony also reflected the remarkable longevity of many of these partnerships. Several long service distributors who were recognised have grown alongside the company over many years and their continued success stands as a testament to the strength of the Hemas business model and the company’s unwavering commitment to growing together with its partners.

Commenting on the occasion, Jagath Wedage, Director – Sales & Business Growth, Hemas Consumer Brands said, “Our distributor partners are among the strongest pillars of our success. They represent our brands in every corner of the country and ensure consumers receive the quality, reliability and service they expect from Hemas. We see every distributor as a long-term business partner and we remain committed to creating opportunities for them to grow through structured support, operational excellence, continuous capability development and a relationship built on trust and mutual respect. The large number of long-serving distributors we recognised this year reflects the strength, sustainability and profitability of these partnerships, and we are proud to celebrate their achievements.”

“The success of Hemas Consumer Brands has always been built on strong, enduring partnerships, and the National Sales Awards – 2026 event provides an ideal opportunity to celebrate our distributor partners who have stood alongside us through every stage of our journey. While awarding their achievements, we also thank them for the shared values, collaboration and dedication that continue to drive our collective success. We look forward to strengthening these partnerships as we continue to grow together and create greater value for consumers in the years ahead,” said Sabrina Esufally, Managing Director of Hemas Consumer Brands.

Hemas Consumer Brands considers distributors to be an integral part of the company’s end-to-end value chain and that they play a critical role in fulfilling its purpose of enriching the lives of every Sri Lankan. As the final link between the company’s manufacturing facilities and retail outlets, distributors ensure that products are consistently available across urban, suburban and rural markets, maintaining the quality and reliability that consumers have come to expect from the Hemas name. The company works closely with its partners to improve operational excellence, strengthen last-mile execution and enhance service standards, enabling them to operate confidently in an increasingly competitive marketplace.

For entrepreneurs seeking to build a sustainable business, becoming a Hemas Consumer Brands distributor represents an opportunity to partner with one of Sri Lanka’s most respected consumer goods companies. Beyond access to a portfolio of category-leading brands, distributors become part of an organisation that values long-term relationships and genuinely invests in the growth of its business partners.