The newest record label and music distribution aggregator in Sri Lanka, eTunes, equips and develops the next generation of local musicians with the resources and chances they need to succeed internationally.

eTunes may assist indie artists and bands in going viral by collaborating with major music streaming services like Spotify, iTunes, YouTube, and Instagram.

Local artists can keep all of their copyrights and royalties received from streaming services while just paying a revenue-sharing fee.

eTunes, according to Mr. Lakmal Deshapriya, Senior Manager - Digital Media at Derana Macroentertainment & Head of eTunes, is a platform where artists can safeguard the rights to their creations and promote them on a global scale.

"You will have to pay them in dollars if we receive these services through a DSP (Digital Service Provider) in another nation, but here we do not charge any money for providing these services," he stated.

In order to assist artists in receiving the highest caliber marketing services, eTunes also undertakes artist management and artist catalog management.

Utilizing UPC and ISRC codes, which eTunes offers absolutely free of charge, musicians can determine which nations their music is most popular in using the company's cutting-edge analytics services.

In addition to offering free pre-orders, pre-saves, and release day smart URLs for superfans on iTunes, eTunes also offers free music distribution to international music streaming platforms. This makes eTunes the perfect aggregator for all established and up-and-coming Sri Lankan musicians, spreading the country's unique musical style throughout the world. 

Bringing Sri Lankan music to a global audience

Music is to Sri Lankans what singing is to dancers, so how come the Sri Lankan musical flair isn't well-known internationally if the talent and passion exist?

Sri Lankan musicians continue to have difficulty breaking through to a wider audience and making a name for themselves in the international music scene. Shining instances of this are the astounding growth of Korean music and the success of its musicians on the global music scene.

High consulting fees from international record companies, which demand payments in dollars, are one factor in this. Consultation with these international organizations has become little more than a distant dream given the current state of the dollar scarcity in the nation. Another explanation for this can be the absence of guidance from regional labels regarding the availability of songs on online music streaming services.

Whatever the cause of this backlog may be, eTunes might be the answer! The newest record label and music distribution service in Sri Lanka is called eTunes, and it was created by Sri Lankans, for Sri Lankans. Its experience in managing and developing Lankan artists sets it different from other agencies. They are also quite knowledgeable about the global music business. It aims to close the gap between regional musicians and the global music business. Who wouldn't want easier access to their music, after all?

One of the main ways eTunes accomplishes this is by giving online music streaming priority. Less individuals are buying physical records these days and more are choosing internet listening due to shifting consumer patterns in music consumption. More individuals have also gotten used to listening to music online rather than traveling there physically, especially since the COVID-19 pandemic.

Here, eTunes enters the scene to assist both established and up-and-coming musicians in streaming their songs. They can improve the ways in which music is distributed to listeners worldwide by collaborating with more than 100 digital streaming services, including Spotify, iTunes, YouTube, and Instagram. The benefits of music streaming services are numerous, but at its core, these services make it possible for consumers to listen to music whenever and wherever they choose. These platforms also have the unusual capability of including Sri Lankan music in their carefully selected playlists and advertising campaigns.

The one thing that most young musicians are concerned about is the onerous contracts record labels inflict upon them. Big name labels frequently take advantage of young and coming musicians. Most often, this is accomplished by asking for a percentage of the artist's royalties and copyrights. Not only are contracts like this less lucrative for the artists, but they also make it more difficult for them to break free from the company. This is not a concern for musicians at eTunes because the company only charges using a revenue-sharing arrangement. Since eTunes provides musicians full ownership of their copyrights and earnings, the artists don't have to worry about being taken advantage of.

Additionally, Sri Lankan musicians can track their music online for free thanks to eTunes. All eTunes artists now have access to information about the precise demographics and nations where their music is most popular, making it simpler to plan marketing campaigns and concert tours. Similarly, similar metrics would be quite helpful if an artist wanted to target a certain audience.

Sri Lankan musicians must master the art of effective marketing and artist management if they want to make a name for themselves abroad. Contact eTunes right away if you or someone you know is having trouble spreading their music around the world.