Hyundai Motor to launch 20 models in five years in new China offensive

April, 24, 2026

Reuters - Hyundai Motor, opens new tab said on Friday it would roll out 20 new models in ​China over the next five years as ‌it seeks to revive its fortunes in the world's largest auto market.

The South Korean automaker has struggled ​in China after years of weak market ​share and intense competition from domestic electric-vehicle ⁠makers.

Hyundai, which together with affiliate Kia Corp, opens new tab ​is the world's third-largest automaking group by sales, ​used the Beijing auto show to signal a renewed push in the country.

It launched the China-specific, all-electric IONIQ ​V, powered by technology from Chinese autonomous ​driving developer Momenta, and said it would introduce another SUV ‌model ⁠in the first half of next year.

The planned launch of 20 new models over five years with joint venture partner Beijing Automotive Group ​marks Hyundai's "most ​ambitious product ⁠expansion" in China, the company said.

Hyundai reiterated its annual sales target of ​500,000 vehicles in China, more than ​double ⁠its current volume.

As part of its localisation strategy, Hyundai said it was expanding cooperation with Momenta ⁠and ​battery maker CATL, opens new tab, mirroring efforts ​by other foreign brands to compete in the fiercely contested ​market.

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