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MEC And Maxus Announce ‘Newco Sri Lanka’ Leadership

July, 10, 2017

Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Namalie Herath, General Manager, MEC Sri Lanka will take on the role of CEO of the newly combined MEC and Maxus 'NewCo' agency in Sri Lanka when it launches in January 2018.

Namalie will lead a new team in the ‘NewCo’ agency which will include the very best talent from both MEC and Maxus.

Namalie has led MEC Sri Lanka since 2013, playing an instrumental role in transforming the business into a modern, digitally-led agency. She also steered MEC through its exponential growth in 2015 / 2016, adding a significant number of new clients to the agency’s portfolio.

The new role is effective January 2018.

Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Namalie’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Sri Lanka a formidable future-facing agency.”

 


Namalie Herath
Namalie, a Graduate of the University of Colombo, started her career as a Media Planner at JWT in 1992. Moving to Bates Strategic Alliance as a founding team member, she created and led the media operation for the agency. Namalie Joined GroupM in 2013 as the General Manager of MEC.

Namalie has gained extensive experience from having worked on many brands throughout her career; both local and multinational, and across many industries.

Namalie actively supports the empowerment of women, children and youth in society through her involvement in multiple industry and professional organizations. She passionately believes in actively maintaining a work/life balance, and treasures time with her husband and three children.

 

About ‘NewCo’
GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency. The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

About Maxus Global

Maxus Global is a global network of local media agencies that embraces technology and innovation to deliver tangible business benefits for clients. Maxus has a clear vision: to lead clients into change and the brilliant opportunity that change creates. Maxus delivers meaningful business results through a mix of smart organic growth and by strengthening and expanding its specialist services. Clients include NBCU, L’Oréal, Church & Dwight, BT and Huawei. Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies. Founded in 2008, Maxus employs around 3,000 people across 55 countries in 70 offices and has consistently been the world’s fastest growing media network across the last six years, according to RECMA.

About MEC MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive