July, 24, 2017
Let’s face it. Colombo is going healthy. What with all the gyms, healthy eateries and jogging paths strewn across the city, it is pretty evident that we are becoming more and more conscious of how we look and feel. Add to this the consciousness of what we eat and how we eat it, and we have a modern consumer who is well aware of what’s best for their body.
Understanding these trends, Meditrend International was formed in Australia by two Sri Lankans who saw a growing need for products that promote healthy living. With a vision to offer new and innovative medical technologies to the world through their Australian business, Trevor Ekanayake and Melville Shanmugaratnam also identified a need for dietary supplements and all-natural food supplements in Sri Lanka. Thereafter under the watchful eye of Tania and Gamini de Silva based in Colombo, Meditrend’s fully-owned subsidiary Meditrend International Lanka Private Ltd was formed.
The first products to be launched by the local arm of the company are world-renowned Nirvana Stevia and Himalayan Salts. The product launch was held at Colombo’s favourite healthy food restaurant EAT RIGHT today. Simone Friemann from Nirvana Australia was the visiting Guest of Honour, while the event was also attended by renowned nutritionists, dieticians, chefs from the hotel sector, health and fitness instructors, personal trainers, health-conscious celebrities and members of the media.
Made from 100% organic Stevia, Nirvana Stevia is a naturally sweet, zero calorie herbal extract. The product which comes in natural liquid extracts, flavoured extracts, and powder and tablet format can be used as it is to sweeten beverages as well as baking. Manufactured and packed in Australia, Nirvana Organic Products have been in the market for more than 14 years and is Australian Certified Organically (ACO) grown. The easy-to-use and healthy sugar substitute is concentrated so that a little goes a long way and is the best value for money. Nirvana Stevia is also free of fat, wheat, yeast, soy, milk derivatives, gluten, synthetic additives and has no chemical preservatives making it a natural and practical alternative.
For those who prefer their salt to sugar, Meditrend also introduced a range of Himalayan Salts to the local consumer. Sourced directly from the Punjab region of Pakistan, and processed and packed in Australia the Nirvana Organics Himalayan Salts range is available in granules and medium and fine powder form. To add a further kick to the fresh salt, Nirvana Himalayan Salts also comes blended with organic herbs, organic peppercorns or mild and hot chillies. Making cooking all the more easier, these products are also available in ready-to-use and attractive grinders and refill packs.
Guests at the launch were treated to a special menu using Nirvana Stevia and Himalayan Salts that was specially created by the culinary team at EAT RIGHT. They were also allowed to try their hand at preparing their own healthy juice, coffee or tea, and even their own hors d'oeuvres with a dash of their favourite salts.
Both products will be available at the Eat Right restaurant at 42, Dutugemunu Street, Kohuwela, selected health food stores and pharmacies islandwide. For more information and local stockists please contact Tania on 0777307440.
Photo caption: (Above) Nirvana Organics Himalayan Salt Range
[caption id="attachment_37628" align="alignnone" width="750"] Nirvana Organics Stevia Range[/caption]
[caption id="attachment_37629" align="alignnone" width="750"] Simone Friemann from Nirvana Organics Australia[/caption]
[caption id="attachment_37630" align="alignnone" width="450"] – Tania and Gamini de Silva from Meditrend International Lanka Private Ltd[/caption]