Microsoft to buy video game maker Activision Blizzard for $75bn

January, 19, 2022

Tech group looks to expand reach in gaming world with its biggest-ever acquisition
Microsoft has agreed to buy video game maker Activision Blizzard for $75bn in the biggest-ever deal by the tech company.
Under the terms of the all-cash deal, Microsoft will pay shareholders of the company behind Call of Duty and World of Warcraft $95 per share, a 45 per cent premium on the closing price last week.
The $75bn purchase price includes Activision’s $6.37bn of net cash, valuing the company at $68.7bn.
It is the latest in a wave of dealmaking in the gaming sector. Take-Two Interactive, the maker of the popular Grand Theft Auto game series, agreed last week to buy rival Zynga, the maker of FarmVille and Words with Friends, for $12.7bn.
The video game sector has taken centre stage in the latest scramble for dominance in digital entertainment. Microsoft said the Activision purchase would power its move into the metaverse, the name given to the immersive virtual worlds that the big tech companies are racing to build.
“Gaming is the most dynamic and exciting category in entertainment across all platforms today and will play a key role in the development of metaverse platforms,” said Satya Nadella, chair and chief executive of Microsoft.
The move is Nadella’s biggest bet since being appointed chief in 2014. Microsoft is the world’s largest software group but the Activision deal will make it the third-biggest gaming company in terms of revenues, behind only China’s Tencent and Japan’s Sony.
Nadella said the large online reach of Activision and Microsoft would give the combined group a head-start in creating online communities around gaming that would eventually reach billions of people. The 400m monthly users of Activision games such as Candy Crush, along with the 25m subscribers for Microsoft’s subscription games service Game Pass, would give the company “one of the largest and most engaged communities in all of entertainment”, he said.
The news sent shares in other leading video game publishers sharply higher on expectations of more deals in the sector. Electronic Arts, whose titles include the Fifa and Madden sports franchises, rose more than 5 per cent, while Ubisoft, maker of Assassin’s Creed, rose 8 per cent.
Microsoft swooped after Activision’s shares had fallen almost 30 per cent since a lawsuit was filed against the company in July, alleging widespread sexual harassment and gender pay issues.
As Microsoft’s stock has soared under Nadella’s tenure, filings showed that he has built a stake worth about $255m even after he sold about half his shares in late November, raising $285m.
Bobby Kotick, Activision Blizzard’s chief executive, owns shares in the gaming company worth more than $370m at the price of Microsoft’s proposed takeover.
Kotick’s $155m pay package for 2020, which made him one of the highest-paid executives in the US, prompted protests from some investors in June.
- www.ft.com