1,000 lucky children will win brand new mountain bicycles courtesy of Milo to help kids and their families get active. To participate, all they need to do is collect a scratch card from the retailer with every purchase of a Milo RTD (Ready-To-Drink) pack and SMS the unique code to 6456 via any mobile network in the following format: MB<space>Code<space>Name<space>Age. The campaign will run till 30 November 2018 and winners will be chosen once in every two weeks through a raffle draw. The lucky winners will get the opportunity to pedal the streets of Colombo with their families at a grand bicycle parade.

Said Mohamed Ali, Category Marketing Manager: “Milo has always been about ‘fuelling the winning spirit’ and inspiring kids to lead a healthy active lifestyle. We are encouraging children to add cycling to their daily routine, offering them a fun way to get active. Cycling has the advantage of being both a solo or group activity, and can help kids bond with friends and family and get fit together. It also helps create a sense of team spirit and promote friendly competition. This marks Milo’s fourth consecutive year of giving away mountain bicycles; we expect to receive a record-breaking number of entries this time, in comparison with previous years. The campaign’s growing popularity is a testament to the strong trust and love consumers have for the brand.”

He added that post this year’s give-a-ways, the brand would have provided 4,000 children in total with Milo mountain bicycles, through various initiatives.

Milo is Nestlé’s world leading chocolate malt beverage, fortified with vitamins and minerals. It is made from high quality fresh milk collected from thousands of local Sri Lankan farmers, the goodness of malt and the finest cocoa beans. Committed to “Fuelling the Winning Spirit,” Milo has been at the forefront of supporting school sports from grass roots level for over 30 years. Inspiring consumers to achieve their best by supporting their drive to succeed, Milo has been able to encourage hundreds of thousands of children to be physically active, and support many promising athletes in their careers.