Orthodox tea market should be strengthened  

September, 3, 2020

Going forward, Sri Lanka should really look at strengthening the orthodox tea market and not concentrate much on the CTC market, Tea Exporters Association (TEA) Chairman Sanjaya Herath stated.

“Sri Lanka is very famous for orthodox teas and we basically have a 46% market share of the orthodox tea market in the world.  Going forward I feel that we should really look at strengthening the orthodox tea market and not concentrate much on the CTC market, as we have stiff competition from countries like Kenya and India who produce mass production,” Herath said whilst speaking exclusively to Ada Derana first at 9.

Speaking further he also expressed the following;

“Most of our markets which we are dealing at the moment, like, Turkey, Iran, Iraq, Syria, Libya, all these are in economic difficulties and also they are going through a lot of hardship. In order to move forward, we are trying to look at new markets like; China, the USA, Chile, Saudi Arabia, East and West African markets.”

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