May, 30, 2021
Trailblazing new technology into the entertainment industry, the multi-faceted state of the art Reality Audition & Community Entertainment platform AUDICI, won the Social Impact Award in the Digital Entertainment Category at the e-Swabhimani Awards 2020 organised by the Information & Communication Technology Agency of Sri Lanka (ICTA). A blue ocean product with potential for global presence in entertainment tech-service, the uniqueness of this music app in using technology innovation to accommodate the three peers of contender, judge and audience on a single platform, gives it a competitive edge internationally to bring together performances beyond borders.
AUDICI’s innovative music aggregator allows talented singers and musicians to perform live, train in real-world environments, be judged and face an audience on a virtual stage. The ground-breaking innovation enables using any recorded or published music tracks for singing, intense practice, record cover versions and self-assess pitch and timing comparisons to original, publish the performance on popular digital channels and drive public attention and reviews. Options to obtain professional opinions from a preferred judge and even self-vocal training by splitting the voice track from the original performance is embedded into the app. Covering the multiple dynamics of a performer’s performance cycle, AUDICI also enables a performer to make a self-assessment of singing or instrument skill.
“Our whole concept is based on bringing music closer to the public,” says a spokesperson for the AUDICI team. “We go beyond music. We create, connect, celebrate and unite people from around the world through music. Every performer starts small but in this new world, the competition is so intense, AUDICI enables them to use that seed of talent and grow to become stars.”
With seemingly unlimited potential for creative remixes across different media, AUDICI is the ideal solution for both the entertainment industry and corporates who create quality, fun and professional entertainment content. This single lifestyle app creates a seamless showbiz experience empowering entertainment to move towards a complete reality show.
Developed by a skilled team of professionals and industry experts specialising in Artificial Intelligence (AI), Machine Learning (ML), Augmented Reality and Blockchain Technology for the music industry, AUDICI, which is available on Android, iOS and soon on Windows, uses AI and ML extensively in some processes. It awaits the application of patents and a copyright license from the National Intellectual Property Office (NIPO) of Sri Lanka and the World Intellectual Property Organisation (WIPO).
Stating that AUDICI is empowering the entertainment industry, which was one of the hardest hit during the pandemic, the AUDICI spokesperson says, “We are transforming the face of reality shows. Coordination will be minimal due to the massive reduction of large physical headcounts and physical venues and arising logistical complexities which also mean all health and safety measures pertaining to the pandemic can be adhered to with minimum fuss. There is also flexibility as performers, judges and audience are not restricted by distance, time or country, there is 100% audience interaction and new talent will be encouraged. This is the new world which the entertainment industry will have to function in. Our Born-Global product is paving the way to transform entertainment and make the experience much more engaging, interactive and inclusive in these evolving times.”
AUDICI is adding ‘AudiciProtect’, an in-built tool based on Blockchain and Smart Contract technologies on the Ethereum platform to protect copyrights of singers, writers and composers. This protects the originality of the song, copyright revenue and allows rights-holders to authorize and manage copyrights on a public ledger. It limits the need for intermediaries in the promotion process, ensuring rights-holders receiving greater shares of royalties from the music industry automatically and instantly. The tool also uses encryption and watermarking methods to deal with piracy and a versioning mechanism that updates data in the smart contract to correct mistakes made by the publisher.