Renuka Shaw Wallace rebrands as Renuka Foods

October, 27, 2014

Renuka Shaw Wallace PLC, subsidiary of diversified conglomerate Renuka Holdings PLC, rebranded its identity as Renuka Foods PLC, to better reflect the Food and Beverage category it operates in, locally and internationally. 

Renuka Foods PLC is the parent company for the Group’s food and beverage entities, namely; Renuka Agri Foods PLC, Renuka Organics (Pvt) Ltd, Renuka Teas Ceylon (Pvt) Ltd, Richlife Dairies Ltd, Shaw Wallace Ceylon Ltd and Kandy Plantations Ltd.

“Our new name focuses and conveys the complete spectrum of the businesses we are in and are known for. Renuka Foods brings together a portfolio of food and beverage companies which are respective leaders in their segments; especially coconut, dairy, fish and snacks.  Our progressive and sustained path coupled with aggressive expansion of production capacity and product portfolio, unlocking synergies and further controlling the value chain over the last two years has shown dividends in our overall performance both locally and internationally,” said Shamindra Rajiyah, Executive Director of Renuka Foods.

The corporate rebranding strategy brings together the Company’s many household brands in Sri Lanka such as Captain Jack Mackerel, Captain Soya Meat, Renuka Coconut products, Richlife Dairy products, Plaza Mackerel and Mr. Pop snacks. It also aims to enhance the overall identity for its foreign clientele which includes reputed distributors, supermarket chains and international brand owners, as they see the organisation as a one stop shop for a range of quality, locally value added products especially in the coconut category.

Renuka Foods operates seven state-of-the-art factories and warehouses, eight collection and processing centres and two plantations, all catering towards servicing the wants and needs of clients spread across 61 countries worldwide and over 65,000 outlets throughout Sri Lanka. Furthermore Renuka Foods has an out-grower network of 7,000 farmer families and contributes Rs 1.4 billion to the rural economy annually. The organisation also directly employs 1,227 people.

Elaborating further Rajiyah said, “With our current product portfolio and production capabilities we certainly do have the right platform to service the needs and wants of our customers. The plans for the next level of growth of Renuka Foods will focus on consolidating direction and taking all its homegrown brands to the global marketplace, while adding value to the country’s agriculture and marine resources.