Review Craze, the US-originated SaaS platform specialising in review management and customer sentiment analytics, has announced a new partnership with Tea Avenue, one of Sri Lanka’s most recognised tea and hospitality brands. The collaboration strengthens Review Craze’s presence among local customer-facing businesses seeking to enhance digital reputation and customer insight.

Established in 1936 and operated by De Silva & Sons, Tea Avenue enters this partnership at a time when Sri Lanka’s food and beverage sector is undergoing rapid transformation. With online reviews and real-time customer feedback increasingly shaping consumer decisions, brands are under growing pressure to listen, respond and adapt at scale.

“At Review Craze, our mission is to help businesses transform customer feedback into measurable growth. As an AI-powered review management and customer feedback analytics platform, we enable brands to better understand their customers, strengthen their online reputation, and make smarter operational decisions through real-time insights. We’re excited to partner with Tea Avenue who recognizes the growing importance of digital reputation in today’s customer journey,” said Nafeel Jaladeen, CEO of Review Craze.

Tea Avenue is currently in an ambitious growth phase, with plans to scale its footprint to 40–45 outlets by end-2026 and a longer-term ambition of building a nationwide franchise network exceeding 200 locations. As the brand expands, maintaining consistent service quality and customer experience across multiple outlets presents increasing operational complexity, which Review Craze is designed to address.

Through its platform, Review Craze provides businesses with a centralised system to capture customer feedback, generate authentic Google reviews, and analyse sentiment in real time. The solution integrates NFC and QR-enabled touchpoints, allowing customers to share feedback seamlessly at the point of experience, while enabling businesses to direct positive reviews to public platforms and manage complaints privately before escalation.

Commenting on the broader value proposition, Review Craze’s Marketing Manager Nadeera Illeperumaarachchi said, “Review Craze acts as the bridge between a customer’s in-store experience and the story that ultimately shapes a brand’s online reputation. For scaling businesses, particularly in hospitality and retail, the ability to capture feedback effortlessly, convert positive experiences into public advocacy, and resolve concerns in real time is critical to maintaining consistency and trust across every location.”

Prior to adopting the platform, Tea Avenue had explored multiple feedback collection methods, including QR-based systems that proved difficult for customers to access and resulted in limited engagement. The introduction of a simplified, frictionless feedback mechanism has improved participation rates and enabled more consistent customer insights across outlets.

Following onboarding and training, Review Craze is now live across Tea Avenue outlets, supporting teams with real-time insights and structured reporting at both operational and leadership levels. The system further enables data-driven decision-making by consolidating customer feedback into actionable intelligence.

Sri Lanka represents a strategic growth market for Review Craze, supported by a digitally engaged consumer base and an expanding hospitality and retail sector. The company is actively onboarding additional clients across the island, bringing its US-developed platform to businesses seeking to strengthen customer engagement and online reputation management.

Built to scale alongside business growth, Review Craze enables organisations, from emerging chains to large franchise networks, to transform everyday customer interactions into long-term brand value. More information on the platform can be found at www.reviewcraze.com.