August, 9, 2022
For over a decade, Samsung Galaxy Unpacked events have been the culmination of innovation, engineering and celebration — bringing together the Galaxy community from all over the world to unveil the latest Samsung Galaxy innovations.
Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognizes the hard work from thousands of employees that goes into each new product. Samsung fans have tuned into Unpacked events to experience the next generation of Galaxy innovations that make up the true spirit of Samsung and push the mobile industry forward.
As the world opens up to new experiences, Samsung is reimagining Unpacked through the lens of our Galaxy openness philosophy to match the creativity of our unparalleled new foldable. Its ambition is not just to innovate the new technologies but also to innovate its marketing approach. To accomplish this, Samsung will ensure that the Galaxy experience is open to everyone.
A Greater Galaxy Experience
Leading up to the next Unpacked experience, Samsung is launching the greater than campaign today that teases a world made greater than before with the imminent launch of the new foldable devices. The universal greater than symbol (>) represents how its foldables’ unique form factor doesn’t just change shape, they change how Samsung interacts with its devices.
Defying expectations of what smartphones are capable of yet again, Samsung is bringing new ways to work, play and capture life through this new series.
Bringing the Best of Hybrid
This year’s strategy embraces a new age of Unpacked. It takes the best of on and offline events and makes them even better.
Introducing new immersive and experiential event spaces that will allow consumers around the world to get hands-on and explore our products in a fun, creative, engaging and immersive setting.
Innovation isn’t just about radical ideas; it’s about unlocking new experiences that transform our daily lives for the better. Meaningful innovations go beyond the technical and provide a platform upon which our everyday lives become richer and more versatile — opening us up to greater possibilities than ever before.
The experience will take over spaces in the hearts of London’s Piccadilly Circus and New York’s Meatpacking District — two neighbourhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will unite Galaxy fans, journalists, partners, and Samsung employees from all over the world and allow them to explore the latest Samsung products and innovations like never before.
The Best Is “Yet to Come”
In a nod to its iconic product colourway Bora Purple, embracing diversity and optimism, Samsung paints the town purple. Samsung and BTS will partner for an unmissable trans-Atlantic premier of the ‘Yet to Come’ foldable video on August 10.
The full version of the video will premiere at 4 p.m. EDT in several popular districts, including Times Square in New York, taking over these iconic destinations to show the new video on some of the biggest and most recognizable screens worldwide.
Watch Unpacked on Samsung Newsroom, Samsung.com and Samsung’s YouTube channel on August 10, 2022, at 6.30 pm IST. There are also a number of activities that you can join in to do while the Galaxy Unpacked Live is happening through your Samsung Members app, such a polls and games as well. You can livestream the Unpacked session through Samsung Sri Lanka Facebook and Youtube platforms.