Scope Cinemas, in collaboration with Sony Pictures Releasing International, raised the bar for Hollywood movie premieres in Sri Lanka with the spectacular launch of the film, delivering what is believed to be the country's biggest movie premiere to date through an unprecedented series of fan experiences that culminated in an exclusive red carpet event and Sri Lanka's first-ever movie-themed drone show.

The premiere, held at The Shoppes at City of Dreams Sri Lanka, brought together invited media and guests for an exclusive first screening of the latest Spider-Man blockbuster. The evening concluded with a breathtaking drone show inspired by the iconic Marvel superhero, creating a landmark moment for Sri Lanka's entertainment industry and setting a new benchmark for blockbuster movie launches.

Leading up to the premiere, Sony Pictures Releasing International, together with Liberty Lands & Developments and Next Frame Global, transformed the film’s release into a nationwide celebration. Fans in Jaffna, Kurunegala, Katugasthota, Kandy, Kegalle, Moratuwa, Gampaha, Wattala and Colombo were given opportunities to meet Spider-Man in person, participate in interactive experiences and receive official Spider-Man merchandise, allowing audiences across the country to become part of the excitement surrounding one of the year's most anticipated Hollywood releases. The celebrations also featured the Spidey Bus, which travelled through Colombo, bringing the world of Spider-Man directly to thousands of fans and building excitement across the city ahead of the premiere.

Commenting on the occasion, Naveed Cader, Chairman of Scope Cinemas (Pvt.) Ltd., said: "At Scope Cinemas, we have always believed that audiences deserve experiences that rival those in the world's leading entertainment markets. The premiere of Spider-Man: Brand New Day reflects our commitment to continually raising the standard of cinema exhibition in Sri Lanka by creating unforgettable experiences that extend well beyond the theatre. This is another milestone in our journey of bringing world-class entertainment to local audiences."

Chassy Cortes, Group General Manager - Marketing at Liberty Lands & Developments Pvt. Ltd, added: "With Spider-Man: Brand New Day, our objective was to give fans an experience they never had before. We took Spider-Man beyond the cinema by creating opportunities for fans across multiple cities to meet the character, enjoy interactive experiences and receive official merchandise—something that has never previously been possible in Sri Lanka. From taking the Spidey Bus across Colombo to organising Sri Lanka's first movie-themed drone show and our first multi-location premiere, every element was designed to make this a truly memorable celebration for fans across the country."

Daniella Nobile, Chief Executive Officer of Next Frame Global, said: "Spider-Man: Brand New Day deserved a launch that matched the scale and excitement of one of the world's most iconic film franchises. Seeing audiences across Sri Lanka engage with the film through experiences that extended far beyond the cinema demonstrates the growing appetite for world-class theatrical events. We are proud to partner with Scope Cinemas to bring global studio releases to Sri Lankan audiences in ways that continue to raise the standard of theatrical entertainment while strengthening Sri Lanka's place within the global film industry."

The premiere reflects Scope Cinemas' continued investment in delivering world-class theatrical experiences while introducing innovative audience engagement initiatives that continue to redefine moviegoing in Sri Lanka.

Produced by Sony Pictures, Spider-Man: Brand New Day is the latest chapter in the globally celebrated Spider-Man franchise, bringing Peter Parker back to the big screen in a new adventure that continues one of cinema's most successful superhero stories. The film opened in cinemas across Sri Lanka on 30 July 2026.