February, 24, 2021
Starting 2021 on a winning spirit, Sri Lanka’s number one health insurer, Softlogic Life was conferred with 16 prestigious accolades at eight of the most prominent local and international industry awards ceremonies— SLIM Brand Excellence Awards, Great Place To Work, Asia Sustainability Reporting Awards, CMA Excellence in Integrated Reporting, SAFA Best Presented Annual Reports (BPA) Awards, Asia Insurance Awards, SLIM Digi Awards and SMARTIES APAC Awards.
While applauding their expertise in disruptive technologies and smart innovations, which has paved a path for state-of-the-art life insurance solutions for Sri Lankans, these industry awards commend the outstanding brand excellence and resilience Softlogic Life has displayed during a year which was marred by a raging pandemic, ensuring consistency and true commitment for their policyholders countrywide amidst tough social and economic conditions.
Stamping its authority in the life insurance sector, Softlogic Life won the esteemed ‘Service Brand of the Year’ and ‘Innovative Brand of the Year’ Gold awards at the SLIM Brand Excellence Awards 2020. Won for the second consecutive year, the ‘Service Brand of the Year’ Gold award recognised Softlogic Life’s outstanding brand story, its unwavering efforts to build a unique brand narrative around elevating wellness, fitness and nutrition standards of Sri Lankans and its strategic vison to meet customer demands in pandemic-hit year.
The ‘Innovative Brand of the Year’ Gold award recognized Softlogic Life’s remarkable innovations driven around its uniquely compelling brand strategy and promise through a range of industry-first, digitally-enabled life insurance solutions. The award was specifically presented for the steps taken to introduce Sri Lanka’s first-ever postal insurance plan, uplifting the quality of lives of Sri Lanka’s population that falls into the lower tiers of the pyramid.
Furthermore, Softlogic Life was inducted into the Great Place To Work Hall of Fame for being recognized as a great place to work in Sri Lanka for five consecutive years. Softlogic Life believes in harnessing the full potential of its employees as a critical driver of business success in delivering a superior client experience while sustaining happiness and wellness of our employees. The company’s vision and values guide its efforts to create a supportive work environment to ‘live life to the fullest’.
The company also announced that 169 members of their sales team had qualified for the MDRT (Million Dollar Round Table) membership, the premier most form of international recognition bestowed upon insurance advisors in the world. The milestone sets a new record for Softlogic Life’s dynamic sales team as it records the highest number of MDRT qualifiers produced by the company in a single year. It is also a testament to the unwavering commitment of Softlogic Life in training and producing high caliber advisors to provide unique life insurance solutions to every Sri Lankan.
Additionally, Softlogic Life has been bestowed with the ‘Ten Best Integrated Reports in Sri Lanka’ accolade at the CMA Excellence in Integrated Reporting for the sixth consecutive year and won three awards at the 24th SAFA Best Presented Annual Reports (BPA) Awards. Softlogic Life was the only company in Sri Lanka to bag three awards at this awards ceremony. Softlogic Life has been also shortlisted as a Finalist at Asia Sustainability Reporting Awards (ASRA) 2020 in ‘Asia’s Best Integrated Report’ category
Softlogic Life’s 2019 Annual Report, presented under the theme ‘Lionhearted’, presents a balanced and concise analysis and an overview of the Company and its external environment, strategy, resource allocation, business model, performance, corporate governance and prospects of Softlogic Life. The company also won the coveted ‘Credit Insurer Award – Sri Lanka’ award at Insurance Asia Awards.
Apart from these recognitions, Softlogic Life posted an impressive win at the inaugural SLIM Digi Awards 2020 (SLIM Digis 2.0), bringing home a total of five awards including the coveted Insurance Sector Silver award for its “Born to Inspire Positivity. ALWAYS!” campaign. The other awards won were the bronze award for Digital Brand Bravery (“The Little Mutta that Saved Trees” campaign) and three finalist awards in the Best use of Branded Content, Digital Bravery and Insurance categories. With these five accolades, Softlogic Life emerged as the most awarded life insurance company at the very first SLIM Digis 2.0.
Furthermore, Softlogic Life became the only Sri Lankan company to be awarded at the SMARTIES APAC Awards, winning two Silver awards for their innovative “Scratch and Text to protect your life” under the categories of Best use of Mobile & Conversions and Lead generation/Direct Response/Conversions. Considered the ‘Oscars of Mobile Marketing’, SMARTIES APAC recognized Softlogic Life’s outstanding innovation, creativity and achievement in the modern communications world where mobile is at the heart of consumer engagement.
Commenting on these significant local and global industry recognitions, Softlogic Life Managing Director Iftikar Ahamed said, “It is indeed a great privilege for Softlogic Life to be recognized with these industry-leading awards at three of the most prominent local and global award ceremonies. These awards not only stand as a clear demonstration of Softlogic Life’s novel offerings as a resilient Sri Lankan brand but also the delivery of the promise we have made to commit to excellence in all fronts during these unpredictable times.”
“We also take pride in the fact that our lionhearted approach has transcended our industry and helped us to stand out as one of Sri Lanka’s leading brands. Over the past year, we have continued to take on challenges with enthusiasm to deliver winning solutions enhanced by technology. This helped us to bring cost-effective, customer-efficient solutions to the market while reshaping the country’s insurance landscape towards a better and more prosperous future for all Sri Lankans,” he added further.
The company also took top spots in high-caliber industry rankings such as LMD 100, Sri Lanka 100 by Brand Finance and Top 50 Listed Companies with Transparency in Corporate Reporting by Transparency International Sri Lanka.