Coinciding WTM travel and trade Fair in London - UK, a special advertising campaign was launched by Sri Lanka Tourism in central London covering 25 underground stations for a period of 03 months (twelve weeks) . The campaign started off on 29^th October 2014 going up to 29^th January 2015 in parallel to the WTM Travel Fair in UK.

The Underground advertising campaign will be featured in main stations incentral London such as Green Park, Covent Garden, Holborn, Bank, Leicester Square, Oxford Circus, Piccardilly Circus and Tottenham Court etc... Sri Lanka’s most attractive images on beaches, elephants, leopards, whales, dolphins will be depicted in this campaign targeting potential travellers in UK .