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Sri Lanka Unveils Special Promotional Campaign to Woo Tourists from India

June, 13, 2019

Sri Lanka Tourism and the National Carrier Sri Lankan Airlines unveiled an attractive, four- month promotional campaign to stimulate tourists from Sri Lanka’s largest source market, India.

Sri Lanka Tourism, in collaboration with Sri Lanka Association of Inbound Tour Operators (SLAITO), The Hotels Association of Sri Lanka (THASL), and SriLankan Airlines, will offer a total of 15 packages, with a minimum package starting from $180 per person.

The offer will be valid for stays from 10 June 2019 until 30 September 2019 and will be available for booking and sale through the Sri Lankan Holidays network in India.

Additionally, national carrier SriLankan Airlines has rolled out a comprehensive package which includes airfare, hotel accommodation on B&B basis, transport as specified in the itinerary, and the service fee of the tour operator.

Meanwhile speaking during the event Minister of Tourism Development, Wildlife and Christian Religious Affairs, John Amaratunga, emphasized upon the importance of launching this type of tourist packages, while insisting Sri Lanka Tourism will concentrate on India more than any other market.

“This Indian package is very important for several reasons; firstly it is our neighbour, and our political relationships are very strong. Secondly, we have so much to offer culturally besides our other attractions. Sri Lanka Tourism will concentrate on India more than any other market, and that is our best bet at this point. We are confident that this package will undoubtedly attract more Indians to come to Sri Lanka,” Amaratunga added.

Minister also noted that said Sri Lanka Tourism officials are also planning to make a visit to India towards the end of this month to step up promotional activities in India.

The tourism industry recorded a 4.6% in the number of arrivals last month over the corresponding period last year with the number of visitors surpassing 240,000 during the month.

Sri Lanka Tourism targets 3 million tourists to the country this year with revenue from visitors expected to cross the US $4 billion mark. Sri Lanka attracted 2.3 million visitors last year. India, China, UK, Germany, France have been key markets for Sri Lanka.