Softlogic Life, Sri Lanka’s 2^nd largest life insurer, recently hosted its Annual Sales Convention on the 6th of April 2023 at the Shangri-La Hotel Colombo. Resonating with this year’s theme, ‘Together as One’, the grand event brought together and felicitated top performers across the company’s three sales verticals—Agency, Alternate and Micro Channels, for their outstanding dedication to continuing delivering exceptional customer service to their esteemed clientele.

Playing a vital role in driving the success of Softlogic Life in 2022, the sales convention celebrated the remarkable achievements of over 100 sales team members. The top winners included 68 from the Agency channel, 16 from Alternate channel, and 11 from the Microchannel.

Indu Attygala, Deputy Chief Executive Officer of Softlogic Life, stated, “We are extremely proud to recognize and felicitate our top sales performers, who have performed exceptionally well despite difficult economic conditions and have contributed greatly to the success of our company. This year’s convention allows us all to come together as a company and celebrate our loyal sales force’s hard work, allowing us to reflect on our successes and challenges and strategies for the future. As we continue navigating the industry, our people remain the driving force behind our success, and we remain committed to supporting and providing adequate resources they need to excel in their roles. I want to extend my heartiest congratulations to all our top performers and look forward to their achievements in the future.”

The winners of the Agency Channel were recognized under the categories of Certificate Recognition in Business Management, Field Management, Regional Distribution Management Category, Gold Life Member Category, Hall of Fame, Best Performer PCU Award, Best PCU Manager Award, Best Zonal Manager Award, Best Regional Distribution Manager Award, Best Territorial Manager Award, Best Field Manager Award, Best Customer Service Award, Most Valuable Salesperson of the year and Most Outperforming Advisor of the Year.

Similarly, winners of the Alternate Channel were felicitated across the Group Life Category, Good Health Category, Bancassurance Category and Top Awards Category.

“The Alternate channel is a standout distribution channel of Softlogic Life, and our success is a testament to our team’s passion and dedication. We remain committed to providing our corporate customers with innovative and tailored solutions to meet their unique needs and continue to drive growth and profitability in the years to come. I would like to congratulate all 3 channel winners on their exceptional performance and achievement,” stated Piyumal Wickramasinghe, Chief Distribution Officer - Alternate Channel of Softlogic Life.

Micro channel sales team was awarded across 4 categories namely, Best Sales Advisor, Best Sales Advisor (Postal Channel), Best Cluster Manager (Postal Channel), Special Recognition for Channel Development.

Thilanka Kiriporuwa, Chief Corporate Services Officer/Micro Channel Head, stated, “At Softlogic Life, we are committed to providing our customers with innovative and accessible life insurance solutions at all levels. Our Micro channel plays a critical role in achieving this goal. Our top sales performers in the Microchannel have demonstrated a deep commitment to our customers and continue to leverage meaningful solutions to better cater to our valued stakeholders.”

Softlogic Life had the highest number of MDRT achievers for 2022 from across the industry who were also felicitated at the event. Of 263 qualifiers, 229 were from the Agency channel, 29 from the Alternate channel, and 5 from the Microchannel. The event also marked a historic moment for Softlogic Life as the first-ever female MDRT qualifier received the Top of Table status in the Company’s Alternate channel.